AEW Double or Nothing Defies Expectations With Strong PPV Performance; Anarchy In The Arena Match Reigns Supreme
This year's AEW Double or Nothing witnessed a captivating build-up as the promotion deviated from the norm by featuring the Anarchy in the Arena match as the main event instead of a World Heavyweight Title defense by MJF in a Fatal 4-way against Darby Allin, Sammy Guevara, and "Jungle Boy" Jack Perry. Leading up to the event, concerns arose that the relatively weaker lineup would adversely impact pay-per-view buys. However, this assumption has proven unfounded.
In the most recent issue of the Wrestling Observer Newsletter, Dave Meltzer disclosed that television PPV buys were nearly indistinguishable from those of Revolution, observed within a 100-buy margin nationwide and a 0.2 percent increase compared to the previous event.
Streaming numbers, including platforms like Bleacher Report in the United States and FITE internationally, also demonstrated similar trends, aligning closely with Revolution's figures from this past February. However, when comparing to last year's Double or Nothing, headlined by the much-anticipated clash between CM Punk and Hangman Page for the World Title, television buys experienced a notable decline of 31.3 percent.
Meltzer indicated that the current best estimate stands at a total of 130,000 to 135,000 buys, although it should be noted that these figures may slightly fluctuate as not all data has been fully compiled. AEW's upcoming pay-per-view, Forbidden Door 2, scheduled for June 25 and featuring NJPW, presents an exciting prospect for fans eagerly awaiting the promotion's next venture into collaborative events.
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