1000+ Crore Pre-Release Business For Allu Arjun's 'Pushpa 2 - The Rule'

Hyderabad, October 21 - Superstar Allu Arjun's hugely anticipated action drama Pushpa 2 - The Rule has entered the 1000 crores club even before its release. Directed by Sukumar, the movie has been in massive demand in the trade which is leading to record-breaking pre-release business.

It was recently reported how the pre-release theatrical business had been booming for Pushpa 2 across different regions of the country and worldwide. According to the latest trade reports, the theatrical rights of the movie have been valued at around 600 crores.



In Telugu states (Andhra Pradesh and Telangana) and North India, the theatrical rights have been sold at 375-400 crores which is massive. The rest of India's business is believed to be around 100 crores while overseas rights business is approximately 125 crores, for total worldwide pre-release theatrical business is 600+ crores.

Apart from the theatrical, the Pushpa 2 makers have managed to fetch record-breaking digital and satellite deals. As reported previously, the streaming rights of the movie sold to Netflix for a record 275 crores while music rights were sold for 65 crores and television rights sold for 85 crores.

The total pre-release theatrical and non-theatrical business of Pushpa 2 - The Rule is 1025+ crores which is the all-time highest for an Indian movie. The movie will need to perform extremely well at the box office to turn into a profitable venture for the distributors who are banking big on this one.

The movie is scheduled to be released on December 5/6 in multiple languages.

Stay tuned...