'L2: Empuraan' Breaks First Day Advance Booking Record In India

Kochi, March 22 - Superstar Mohanlal's highly-anticipated Malayalam action thriller L2: Empuraan has shattered a massive record in advance booking, beating the biggies of Bollywood and Tollywood industries.

Empuraan is witnessing an unprecedented demand for tickets across Kerala state and this led to the record-breaking response on the first day itself. The pre-sales of the movie were opened on March 21, and in the first 24 hours, it sold 628K tickets on the ticketing platform Book My Show which is a record.



No other film ever has sold more than 350K tickets in the first 24 hours of opening of advance booking on the platform. The previous biggest was Prabhas-fronted Kalki 2898 AD which sold 341.78K tickets on the first day and now, Empuraan has topped this by nearly a double margin. Superstar Shah Rukh Khan's Jawan is the third on the list with 253K tickets.

These 628K tickets sold are for all days, and not necessarily for the opening day of the release. The movie is scheduled to hit the big screen on March 27, and for that day, it has already sold over 500K tickets which is the highest ever for a Malayalam title by a good margin.

Meanwhile, in terms of advance gross collection, Empuraan has minted around 12 crores (including fan shows) for the first day in India. Worldwide, the pre-sales have crossed the 30 crore mark which is already the highest first-day collection for a Mollywood film. With still more than 4 days left for the release, Empuraan is expected to break more records at the box office.

The movie will be released in Malayalam, Telugu, Hindi, Kannada, and Tamil, also in IMAX on March 27.

Stay tuned...