Aamir Khan Expressed Concern Over Direct-To-Digital Release Of Films

By Sunit Jangir
August 12, 2021 at 2:58 PM IST
1.2K
2 min read
Aamir Khan Expressed Concern Over Direct-To-Digital Release Of Films

Mumbai, August 12, 2021: Bollywood's Mr. perfectionist, Aamir Khan has expressed concern over films releasing directly on digital platforms, ditching theaters. In the last and a half years, many Bollywood films including Laxmii, Sadak 2, Shershaah, Shakuntla Devi, among others have gone to direct OTT release. Ajay Devgn's Bhuj: The Pride of India is also ready for Disney Plus Hotstar release on August 13.





While some more films are gearing up for OTT release, Akshay Kumar starrer Bell Bottom has sealed the theatrical release worldwide on August 19 and it brought joy among theater owners as it will kick off the unlocking of cinemas. Aamir Khan, however, admitted that theaters can only be open if the health situation in the country improves and that people get vaccinated.





At an event recently, Aamir Khan was quoted as saying, "Some films are releasing on OTT platforms, and as a film person, I am very concerned. I hope in the near future things will improve. It is not easy to talk about reopening cinema halls. Theatres can be opened up only when the health situation improves, and we control the Covid-19 situation as a society, we are all trying and working on it. As more and more people get vaccinated things will get better".





Meanwhile, as cinemas are reopening gradually, more and more films are executed to announce the release date, and it has begun as Amitabh Bachchan and Emraan Hashmi starrer mystery thriller, Chehre, will be the second Hindi film after Bell Bottom to hit the big screen. It is scheduled to release on August 27.





On the other hand, Aamir Khan's Laal Singh Chaddha is one of the films that has been pushed from the last year. The movie was scheduled to hit theatres in December 2020. The actor just finished filming in Ladakh and returned to Mumbai. The current plan is to release LSC on Christmas 2021.





Stay tuned...



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Published on August 12, 2021 at 9:28 AM

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Hai Jawani Toh Ishq Hona Hai First Day Offer provides 50% off for David Dhawan’s final directorial venture starring Varun Dhawan

BY SACNILK

The upcoming romantic comedy Hai Jawani Toh Ishq Hona Hai is already generating significant buzz as it gears up for its theatrical release on June 5. This project holds special emotional value for the industry as it marks the final directorial venture of the legendary David Dhawan, who has officially announced his retirement following this film. Known for his impeccable timing and family-friendly entertainers, Dhawan senior is closing his illustrious career by collaborating once again with his son, Varun Dhawan. The duo has previously delivered successful hits like Main Tera Hero and Judwaa 2, making this father-son reunion one of the most anticipated events of the year. The film follows the story of Jass, played by Varun Dhawan, and Bani, portrayed by Mrunal Thakur. Their five-year marriage faces a breakdown due to clashing priorities over career goals and family planning. The narrative takes a comedic and chaotic turn after their separation when Jass travels abroad and finds new romance with a character played by Pooja Hegde. The plot promises a blend of emotional depth and the signature David Dhawan brand of situational comedy, as Jass finds himself entangled in a web involving his past and present relationships. With an audience-friendly runtime of 2 hours and 16 minutes and a U/A rating from the CBFC, the film is clearly positioned as a clean family entertainer. To ensure a massive turnout on the opening day, the makers have partnered with BookMyShow to provide an attractive incentive for early bird viewers. Under this special First Day Offer, moviegoers can get a flat 50 percent discount of up to 200 rupees on their bookings for the release day. By using the voucher code, users can avail of this benefit provided they book at least two tickets. This offer is valid on a first-come, first-served basis for shows scheduled specifically for June 5. It is a strategic move to pull the family audience into the theaters during the crucial morning and afternoon slots. (adsbygoogle = window.adsbygoogle || []).push({}) This heavy discounting is expected to have a dual impact on the first-day collections. While the Average Ticket Price might see a slight dip due to the 50 percent off scheme, the volume of footfalls is likely to surge. For a film produced on a controlled budget of 50 to 55 crore rupees, a high occupancy rate on Day 1 is vital for establishing positive word-of-mouth. By making tickets more affordable, the makers are effectively lowering the entry barrier for neutral audiences, which could result in a much stronger opening net collection than initially projected. If the strategy works, the film could see packed houses across major multiplex chains, giving David Dhawan the grand cinematic farewell he deserves. Currently, the film has nearly 70,000 interests on ticketing platforms, which is a positive indicator of audience curiosity. The cast, featuring Varun Dhawan alongside Mrunal Thakur and Pooja Hegde, has clearly caught the attention of moviegoers. Given that this is David Dhawan's final project, there is a natural interest in seeing how he wraps up his career in the comedy genre. The main question now is whether the promo code will successfully convert this digital interest into actual footfalls on the opening day. For a mid-budget production, securing high occupancy early on is a key part of the strategy, and this 50 percent discount might be the primary driver for that this Friday.

Drishyam 3 Update: Ajay Devgn Starrer Wraps Shooting As Post-Production Begins Ahead Of October Release Bollywood
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Drishyam 3 Update: Ajay Devgn Starrer Wraps Shooting As Post-Production Begins Ahead Of October Release

BY SACNILK

Mumbai, June 2 - Bollywood star Ajay Devgn's upcoming crime suspense thriller Drishyam 3 has wrapped up its filming. The highly anticipated sequel has now moved into post-production and is gearing up for its theatrical release on October 2, 2026. Director Abhishek Pathak recently confirmed the completion of the film's final shooting schedule, marking a major milestone for one of Bollywood's most awaited releases. (adsbygoogle = window.adsbygoogle || []).push({}) The filmmaker shared an emotional note with the cast and crew, expressing gratitude for their efforts throughout the production journey. The film's production was carried out across multiple locations, including Mumbai and Goa. Reports suggest that the makers filmed several crucial sequences during an extended Goa schedule, which played a significant role in bringing the story to life. Star-Studded Cast Returns Ajay Devgn reprises his iconic role as Vijay Salgaonkar, the ordinary man who repeatedly outsmarts the police and protects his family. Returning alongside him are Tabu as Meera Deshmukh and Shriya Saran as Nandini Salgaonkar. The third instalment also features acclaimed actor Jaideep Ahlawat in a pivotal role, adding further intrigue to the mystery thriller. Veteran actor Prakash Raj recently completed his portions for the film and expressed confidence that audiences would enjoy the final product. (adsbygoogle = window.adsbygoogle || []).push({}) One Of Bollywood's Most Anticipated Sequels The Drishyam franchise has emerged as one of the most successful thriller series in Indian cinema. Both previous instalments were major box office successes, with audiences praising their gripping storytelling, suspenseful twists, and strong performances. As a result, expectations for Drishyam 3 are exceptionally high. While plot details remain under wraps, industry reports indicate that the Hindi adaptation may incorporate fresh narrative elements, ensuring surprises even for viewers familiar with the original Malayalam version. With filming now complete, the countdown to release has officially begun. The makers are expected to unveil the film's first teaser, posters, and promotional material in the coming months. Scheduled to arrive in cinemas on October 2, 2026, Drishyam 3 is poised to be one of the biggest Bollywood releases of the year. Fans will once again witness Vijay Salgaonkar's battle of wits as the franchise returns with another chapter of suspense, mystery, and high-stakes drama.