Akshay Kumar's Raksha Bandhan Shoot Wrapped Up

BY SACNILK

A ₹40 crore salary and a share of profits may look easy to compare, but payment timing, contract language, and the risk of a weak theatrical run can change which offer is actually worth more. An actor walks into a negotiation with two offers on the table. One promises ₹20 crore on a fixed schedule. The other offers less cash upfront but a percentage of the film’s profits, carrying the possibility of a much larger payday. The second figure will usually make the louder headline, yet the quieter offer may leave the actor in a stronger financial position. Indian cinema already produces several versions of the fixed-fee-plus-backend model. As we reported, Yash’s reported Toxic deal combined a ₹50 crore fee with 60% of net profits after the makers recovered their initial investment. The reported arrangement is a hybrid deal: guaranteed remuneration protects part of the actor’s earnings, while the profit share preserves the upside if theatrical and ancillary revenue lifts the film into profit. The headline number hides the contract A fixed fee is easier to understand because the contract states how much the actor receives and when the instalments become due. Even then, the full amount may not arrive on signing day. Payments can be tied to the start of filming, the completion of a schedule, dubbing, or delivery, so a quoted ₹20 crore fee may be paid to the actor over many months. Profit participation brings a different set of questions. Does the percentage apply to gross revenue, the producer’s share, or net profit? Which production, marketing, distribution, and financing costs come out first? Can an actor inspect the accounts? A generous percentage attached to a narrow definition of profit can produce a smaller cheque than the headline suggests. Reported remuneration figures also need caution. In our coverage of Akshay Kumar’s Golmaal 5 remuneration rumours, the production house dismissed the circulated numbers as baseless and said the commercial terms were confidential. Film contracts rarely become public in full, which means readers often compare fragments rather than the actual agreements. Cash today and money after release Payment timing changes the comparison even when both figures are accurate. Suppose one offer guarantees ₹20 crore now, while another is expected to pay ₹30 crore three years after release. At an assumed annual return of 8%, that future ₹30 crore has a present value of about ₹23.81 crore. A present value calculator can perform the same comparison for a single expected future payment by using the future amount, the number of periods, and an interest rate that serves as the discount rate.  The ₹23.81 crore estimate still does not make the deferred deal automatically better. The calculation assumes the ₹30 crore arrives as expected. A delayed release, rising costs, a weak theatrical run, or a dispute over the definition of profit can reduce the payment or push it further into the future. Where a contract contains several expected payments on different dates, each cash flow needs separate treatment rather than being folded into a single headline number. What guaranteed money can earn elsewhere Guaranteed money has an opportunity cost as well. An actor who receives a fee earlier can use it for another production, property, debt reduction, or a diversified investment portfolio. SEBI’s investor education material notes that shareholders may receive part of a company’s profit as a dividend, although the company decides whether to distribute that money. For a simple illustration, imagine that ₹20 crore is invested in dividend-paying shares with an assumed 6% annual yield, and all dividends are reinvested. After five years, the model produces about ₹26.76 crore before taxes, fees, and changes in the share price or dividend. A dividend calculator can estimate the yield, final balance, growth, and dividend profit from the share price, annual dividend per share, amount invested, time period, and reinvestment frequency. It is a scenario, not a forecast. The safest-looking contract can still disappoint, and the boldest backend deal can become a career-defining payday. Much depends on the star’s bargaining power, confidence in the film, need for immediate liquidity, and access to reliable accounting. A hybrid agreement often sits between those extremes by putting some money in the bank while leaving a portion of the actor’s earnings tied to the film’s commercial run. By the time the first Friday arrives, the two offers no longer look like ₹20 crore versus ₹30 crore. One has already started working for the actor; the other is still waiting on ticket sales, rights revenue, deductions, and the wording buried in the signed contract.

BY SACNILK

The buzz surrounding Aamir Khan and Ashutosh Gowariker's upcoming collaboration, Lalkaara, has taken an interesting turn with a major casting update. As reported by Bollywood Hungama, Farhan Akhtar has officially exited his acting role in the film. While fans were looking forward to seeing him share the screen with Aamir, the makers have quickly moved to fill the void by bringing in Sidhant Gupta. Sidhant has recently gained a lot of acclaim for his performance in Jubilee, and his addition to the cast brings a fresh energy to this ambitious sports drama. The reason for Farhan's exit seems to be a classic case of scheduling conflicts. Farhan is currently preparing for a highly demanding project with director Neeraj Pandey, where he will be portraying the legendary music composer R.D. Burman. Playing such an iconic figure requires extensive physical and musical preparation, which would have clashed with the requirements for Lalkaara. Since Ashutosh Gowariker's film is a sports drama that demands months of rigorous cricket training and a lengthy shooting schedule, Farhan chose to prioritize the biopic. It appears to be an amicable decision, allowing him to focus entirely on bringing the life of Pancham Da to the screen. (adsbygoogle = window.adsbygoogle || []).push({}) Even though Farhan will no longer be acting in the film, he remains a key part of the project behind the scenes. He and Ritesh Sidhwani are producing the film under their Excel Entertainment banner in association with Rajkumar Hirani Films. This ensures that the production quality and creative vision remain intact. The transition has been smooth enough that the production timeline remains unaffected. Sidhant Gupta, who has previously worked in shows like Inside Edge and Freedom at Midnight, will now step into the role of one of Aamir’s friends, keeping the momentum going for the October start. Lalkaara is being described as an ambitious sports saga that takes us back to the historic 1952 India-Pakistan Test series. This was a significant chapter in cricketing history, as it was the first-ever Test series between the two nations following the Partition. The film marks the much-awaited reunion of Aamir Khan and Ashutosh Gowariker, who last worked together on the 2001 classic Lagaan. With a script written by Piyush Gupta, known for his work on Dangal and Chhichhore, and Neeraj Singh, the film aims to blend intense sporting rivalry with themes of national pride and friendship. (adsbygoogle = window.adsbygoogle || []).push({}) Aamir Khan is set to take on the role of the cricketing legend Lala Amarnath, who was the first captain of independent India. Amarnath is a towering figure in Indian sports history, and his leadership during the 1952 series is the stuff of legend. The film looks to capture the intensity of that era and the emotional weight of playing against a newly formed neighbor. With shooting scheduled to begin on October 1 in Mumbai, the team is now moving into the final stages of pre-production. The combination of historical significance, the Aamir-Ashutosh reunion, and a talented ensemble cast makes Lalkaara one of the most anticipated films on the horizon.

BY SACNILK

The landscape of Indian film music is set for a major transformation as Excel Entertainment founders Ritesh Sidhwani and Farhan Akhtar have officially announced the launch of their dedicated music label, Excel Music. This move marks a significant expansion for the production house, which has been behind some of the most iconic and trend-setting soundtracks in Bollywood history, from Dil Chahta Hai and Rock On!! to Gully Boy. By launching a dedicated label, Excel is looking to take complete creative control over its musical scores while also creating a platform for other independent filmmakers across India. The development is not just a solo venture; it comes with a heavyweight global backing. Universal Music Group (UMG) has joined as a strategic shareholder in the label. Beyond just being a shareholder, UMG will serve as the marketing and distribution partner for Excel Music, ensuring that the label's content has a massive reach both domestically and on international streaming platforms. This partnership suggests a high level of corporate confidence in Excel’s ability to produce hit music that resonates with a global audience. (adsbygoogle = window.adsbygoogle || []).push({}) In terms of the debut project, the label is starting with a massive brand. The first official release under Excel Music will be the soundtrack album for Mirzapur The Movie. This is a highly anticipated project as the fan-favorite franchise makes its transition from the OTT space to the big screen. The film is currently slated for a theatrical release on September 4, 2026. Given the gritty and intense musical legacy associated with the Mirzapur series, the soundtrack is expected to be a major talking point for the label's launch. Excel Music is designed to be more than just an in-house label for Farhan and Ritesh's own productions. While it will certainly be the home for all original film soundtracks and scores from the Excel Entertainment slate, the founders have clarified that the label will also release music from films produced by other leading filmmakers and production houses across the country. This positioning puts Excel Music in direct competition with established giants like T-Series, Zee Music, and Sony Music India. (adsbygoogle = window.adsbygoogle || []).push({}) For those who have followed Excel's journey, this move seems like a natural progression. The production house has always prioritized a unique sound, often blending indie sensibilities with commercial appeal. By bringing in Universal Music Group as a stakeholder, they are essentially creating a bridge between Indian cinematic music and global distribution standards. It remains to be seen how this will impact the traditional deal-making process between filmmakers and music labels, but for now, Excel Music has made one of the loudest entries into the market in recent years.

BY SACNILK

The box office trajectory for Dhamaal 4 indicates sustained interest from family audiences even as it enters its fourth week. Dhamaal 4 has successfully navigated its fourth weekend with a series of growth spurts that have pushed its collections to a very healthy milestone. The film has now achieved a worldwide gross collection of ₹222.04 Cr. To give you a broader perspective on the numbers, the total India gross currently stands at ₹191.39 Cr, while the overseas contribution has reached a steady ₹30.65 Cr. In terms of net collections in India, the film has earned approximately ₹161.05 Cr. This performance has been achieved across a staggering 181,396 shows since its release. What is even more interesting is how the film performed specifically over this past weekend. Starting the fourth Friday (Day 22), the movie collected ₹1.15 Cr net, which was a 27.8% growth from the previous day. By Saturday (Day 23), it saw a further 43.5% jump to collect ₹1.65 Cr. The weekend peaked on Sunday (Day 24) with ₹2.35 Cr, representing a 42.4% growth from Saturday. This upward trend suggests that family audiences are still flocking to theaters on holidays. (adsbygoogle = window.adsbygoogle || []).push({}) Looking at the regional performance, we can see a tactical adjustment in show counts across the major Hindi-speaking belts. In the National Capital Region (NCR), show counts were slightly trimmed from 245 on Friday to 225 by Sunday, during which occupancy climbed from 16.8% to a much stronger 38.0%. Mumbai followed a similar pattern of consolidation, ending the weekend with 121 shows and a 34.0% occupancy rate on Sunday. In contrast, markets like Ahmedabad saw show counts remain stable, moving from 190 on Friday to 198 on Sunday, with occupancy reaching 25.0%. Overall, the Hindi (2D) version showed a clear weekend trend as national occupancy figures rose from 21.05% on Friday to 47.49% on Sunday, indicating that the film still has a steady hold in its fourth week. The ticket sales data from BookMyShow also reflects this late-stage surge. Over the fourth weekend alone, the platform saw approximately 90,430 tickets booked. Specifically, Friday saw about 20.48K bookings, Saturday reached 32.15K, and Sunday peaked at 37.8K. This brings the cumulative BookMyShow ticket sales to an impressive 2,780,630. In national cinema chains, the performance has been equally stable. PVR chains accounted for about 2,350 tickets over the weekend, followed by INOX with 2,622 and Cinepolis with 1,000. Combined, these three major chains moved roughly 6,000 tickets just over this past weekend, which is a commendable feat for a film in its fourth week. (adsbygoogle = window.adsbygoogle || []).push({}) One of the most exciting aspects of this run is how close Dhamaal 4 is to becoming the highest-grossing film of the franchise. Currently, the record is held by Total Dhamaal, which achieved a worldwide gross of approximately ₹232.18 Cr. With its current worldwide total sitting at ₹222.04 Cr, Dhamaal 4 needs roughly another ₹10 Cr to officially dethrone its predecessor and take the top spot. Given its current momentum and the lack of major competition in the immediate comedy space, it seems highly likely that it will cross this milestone in the coming days. The overseas performance has also been a silent contributor to this success. Over the weekend, the film added about ₹0.60 Cr from international markets. While the numbers might seem small compared to the domestic haul, they have been consistent. The total overseas gross now stands at ₹30.65 Cr. The film's ability to maintain over 2,400 shows daily across India in its fourth week is a testament to its popularity and the confidence exhibitors have in its ability to fill seats. (adsbygoogle = window.adsbygoogle || []).push({}) Dhamaal 4 - 4th Weekend India Net Collection BreakdownDayIndia Net Collection (Approx)ShowsDay 22 (4th Fri)₹ 1.15 Cr2,389Day 23 (4th Sat)₹ 1.65 Cr2,408Day 24 (4th Sun)₹ 2.35 Cr2,4054th Weekend Net₹ 5.15 Cr 7202

BY SACNILK

Mumbai, August 2 - The trailer of Ramayana Part 1 has emerged as a massive global success, generating unprecedented buzz ahead of the film's theatrical release. Directed by Nitesh Tiwari, the epic has captivated audiences with its breathtaking visuals, grand scale, emotional storytelling, and stellar cast. Featuring Ranbir Kapoor as Lord Rama, Sai Pallavi as Sita, and Yash as Ravana, the film has quickly established itself as one of the most anticipated Indian releases of 2026. (adsbygoogle = window.adsbygoogle || []).push({}) The overwhelming excitement is clearly reflected in the trailer's digital performance. Within just 48 hours of its release, the Ramayana Part 1 trailer has crossed 350 million views across all platforms, making it one of the biggest trailer launches ever for an Indian film. The trailer has also generated millions of likes, comments, and shares, with audiences praising its world-class visual effects, production design, and Hans Zimmer's powerful musical score. Released on July 30, the trailer introduced audiences to the film's spectacular world while showcasing the lead characters for the first time. Ranbir Kapoor's calm and divine portrayal of Lord Rama has received widespread appreciation, while Yash's intense transformation as Ravana has become one of the biggest talking points. Sai Pallavi has also earned praise for her graceful performance as Sita. (adsbygoogle = window.adsbygoogle || []).push({}) Although the response has been positive, many fans were disappointed that Sunny Deol's Hanuman was not featured, with reports suggesting the makers are intentionally keeping the character under wraps. Backed by a massive vision and one of Indian cinema's strongest ensembles, Ramayana Part 1 is scheduled to release worldwide during the Diwali 2026 festive season, with Ramayana Part 2 already slated for Diwali 2027. After the trailer's extraordinary response, expectations for the film have reached new heights, with many trade observers predicting the epic could emerge as one of the biggest box-office blockbusters in Indian cinema history. Also starring Ravie Dubey as Laxman, Arun Govil as Dasharatha, Rakul Preet Singh as Surpankha, and Lara Dutta as Kaikeyi, among others, the film is produced by Prime Focus Studios in association with Monster Mind Creations. It will be released by Sony Pictures internationally and Dharma Productions in India. (adsbygoogle = window.adsbygoogle || []).push({})

BY SACNILK

The transition from the digital screen to the silver screen is a rare move for Indian franchises, but Mirzapur: The Movie appears ready to make that leap with significant scale. After years of ruling the streaming charts, the announcement of a theatrical feature has created a unique buzz in the industry. The teaser for the film, which is slated for a September 4, 2026 release, has already transformed the cult crime drama into a grand cinematic spectacle, signaling a shift in how the makers intend to present this gritty world to the audience. Following the massive reception of the teaser, which quickly claimed the number one spot on YouTube trending lists, the makers have confirmed that the official full-length trailer will drop on August 11, 2026. The initial footage has already racked up millions of views, suggesting that the transition to theaters has not dampened the enthusiasm of the core fanbase. If anything, the prospect of seeing Kaleen Bhaiya and Guddu Pandit on a giant screen has only intensified the anticipation. (adsbygoogle = window.adsbygoogle || []).push({}) While the original series was deeply rooted in the narrow, gritty lanes of Purvanchal, the movie version is reportedly expanding its geographical and visual scope. Production insiders indicate that the film, produced by Excel Entertainment in collaboration with Amazon MGM Studios, has moved a portion of its action to the expansive desert landscapes of Rajasthan. This change in setting is intended to facilitate grander action set-pieces that justify a theatrical outing, moving beyond the claustrophobic tension of the OTT format into something more visually expansive. The teaser suggests that the narrative will return to the complex emotional core of the franchise: the strained father-son relationships. The focus appears to be on the disappointment Kaleen Bhaiya feels toward Munna, contrasted with the moral disapproval Ramakant Pandit has for Guddu criminal life. The inclusion of Divyenndu as Munna Bhaiya is perhaps the biggest talking point, as his presence on the big screen remains a major draw for the audience. The story seems to be leaning into these personal conflicts while heightening the stakes for a theatrical climax. (adsbygoogle = window.adsbygoogle || []).push({}) To mark the upcoming trailer launch, Excel Entertainment is reportedly planning a high-profile media event in Mumbai. This will be a significant moment for the production as the principal cast—Pankaj Tripathi, Ali Fazal, and Divyenndu—are expected to share a public stage together for the first time since the film was officially announced. This reunion is likely to provide more insights into how the movie fits into the broader Mirzapur timeline and whether it serves as a standalone epic or a bridge to future stories.

BY SACNILK

Mumbai, August 1 - Superstar Shah Rukh Khan's upcoming action spectacle King continues to dominate headlines well ahead of its theatrical release. After generating huge buzz with its stellar cast and grand production scale, the Siddharth Anand directorial is now reportedly on the verge of securing a 50 crore music rights deal, making it one of the biggest music acquisitions for a Hindi film in recent years. (adsbygoogle = window.adsbygoogle || []).push({}) According to a report by Bollywood Hungama, Sony Music India, Saregama, and T-Series are currently in the race to acquire the film's music rights. One of the leading music labels is said to have offered around 50 crore, with negotiations in the final stages. While the agreement has not yet been officially signed, the deal is expected to rank among the biggest music rights acquisitions in recent times once it is finalised. The report further states that King features music composed by the acclaimed duo Sachin–Jigar, whose soundtrack is already generating strong interest among leading music companies. Despite being mounted as a high-octane action entertainer, the film is expected to boast a commercially appealing album that could become a major asset during its promotional campaign. (adsbygoogle = window.adsbygoogle || []).push({}) King boasts one of the most impressive ensemble casts in recent years, featuring Shah Rukh Khan alongside Suhana Khan, Deepika Padukone, Abhishek Bachchan, Anil Kapoor, Jackie Shroff, Arshad Warsi, and Jaideep Ahlawat. Produced by Red Chillies Entertainment in association with Marflix Pictures, the film has already made headlines for its strong pre-release business, including reports of a lucrative all-India theatrical rights deal. Scheduled to arrive in cinemas during the Christmas 2026 holiday season, King is shaping up to be one of the biggest Indian releases of the year. With massive interest from distributors, strong non-theatrical business, and now a reported 50 crore music rights deal nearing completion, the film continues to strengthen its position as one of the most anticipated Bollywood blockbusters on the horizon.

BY SACNILK

Mumbai, July 31 - After delivering success with Welcome To The Jungle, superstar Akshay Kumar and director Ahmed Khan are gearing up to collaborate once again. The filmmaker has confirmed that the duo is actively discussing their next project, with several ideas currently in development. While nothing has been officially finalised, Ahmed Khan revealed that both he and Akshay are eager to continue their successful partnership. Speaking about their plans, Ahmed Khan shared that he has multiple scripts in place for Akshay Kumar. According to the director, four different concepts are being discussed, ranging across action, comedy, and romance. The team is taking its time to identify the strongest script before making an official announcement, ensuring that their next venture lives up to the expectations created by Welcome To The Jungle. (adsbygoogle = window.adsbygoogle || []).push({}) The collaboration between Akshay Kumar and Ahmed Khan has been built on years of friendship and mutual trust. Their latest film, Welcome To The Jungle, brought together an ensemble cast and struck a chord with audiences, emerging as a box office success. The positive reception has further strengthened their confidence in working together again, making another collaboration a natural progression. Although details regarding the title, cast, and production schedule are being kept under wraps, Ahmed Khan indicated that an announcement could be made once the script is locked. With four promising ideas already on the table and both the actor and director keen to reunite, fans can look forward to another big-screen entertainer from the successful duo in the near future.

BY SACNILK

Mumbai, July 31 - Imtiaz Ali's Main Vaapas Aaunga has completed an impressive 50-day theatrical run, marking a major milestone for the emotional Partition-era drama starring Diljit Dosanjh, Sharvari, Vedang Raina, and Naseeruddin Shah. Celebrating the achievement, the filmmaker thanked audiences for embracing the film, which steadily grew through positive word of mouth despite a modest opening at the box office. (adsbygoogle = window.adsbygoogle || []).push({}) While the film has enjoyed remarkable staying power, it has narrowly missed the coveted 100 crore worldwide gross milestone. Main Vaapas Aaunga has collected around 99.25 crore worldwide, falling just short of the landmark despite a rebound theatrical run. The film has earned approximately 65 crore net in India (around 77.25 crore gross) along with 22 crore from overseas markets, making it one of the better-performing Hindi sleeper successes of 2026. Released on June 12, 2026, the film overcame stiff competition from multiple high-profile releases thanks to glowing reviews, A.R. Rahman's music, and strong audience appreciation. Its consistent weekday holds transformed it from a slow starter into a genuine success story, proving that content-driven cinema can still enjoy a long theatrical life. Although the 100 crore worldwide mark now appears unlikely, Main Vaapas Aaunga has already exceeded most trade expectations. The film's 50-day theatrical run is an achievement in itself in today's fast-changing exhibition landscape, and it further strengthens Imtiaz Ali's reputation for delivering emotionally resonant stories that find their audience over time. (adsbygoogle = window.adsbygoogle || []).push({}) View this post on Instagram A post shared by Imtiaz Ali (@imtiazaliofficial)

BY SACNILK

Mumbai, July 31 - The countdown has begun for Mirzapur: The Movie, one of the most anticipated Hindi films of the year. Bringing the blockbuster streaming franchise to the big screen for the first time, the film is set for a worldwide theatrical release on September 4, 2026. With the teaser already generating massive excitement among fans, anticipation is now building for the next major promotional asset. (adsbygoogle = window.adsbygoogle || []).push({}) According to the latest reports, the highly-anticipated trailer of the film will be launched on August 11, nearly three weeks before the theatrical release. The trailer is expected to provide a deeper look at the story, gritty action sequences, and the intense power struggle that defines the Mirzapur universe, officially kicking off the film's promotional campaign ahead of its big-screen debut. Directed by Gurmmeet Singh and written by Puneet Krishna, Mirzapur: The Movie is backed by Amazon MGM Studios and Excel Entertainment, with Farhan Akhtar and Ritesh Sidhwani serving as producers. The film reunites fan-favourite characters, including Pankaj Tripathi as Kaleen Bhaiya, Ali Fazal as Guddu Pandit, and Divyenndu as Munna. (adsbygoogle = window.adsbygoogle || []).push({}) The ensemble cast also includes Jitendra Kumar, Ravi Kishan, Abhishek Banerjee, Rasika Dugal, Shweta Tripathi, Shriya Pilgaonkar, and several other familiar faces from the franchise. The teaser had already hinted at the grand cinematic scale of the film while bringing back the franchise's iconic characters. With less than a month remaining before release, the August 11 trailer is expected to dominate online conversations and offer audiences their best look yet at what promises to be one of the biggest theatrical adaptations of an Indian streaming series.

BY SACNILK

Mumbai, July 31 - Ranbir Kapoor is gearing up for the biggest film of his career, Nitesh Tiwari's Ramayana, in which he plays Lord Rama. While the actor has earned praise for his intense performance in Animal, many fans have wondered whether taking on another ultra-violent role after portraying one of the most revered figures in Hindu history would be appropriate. Now, veteran actor Nitish Bharadwaj has weighed in on the debate. (adsbygoogle = window.adsbygoogle || []).push({}) In a detailed post on Instagram, Bharadwaj, who played Lord Krishna in BR Chopra’s classic television show Mahabharat, hailed Ramayana as a landmark achievement for Indian cinema. He wrote that the film deserves "100% Oscar for Best Foreign Film" and congratulated director Nitesh Tiwari, calling him "Bharat's next gift to world cinema after Satyajit Rai and Shekhar Kapoor." He also praised the production design, cinematography, VFX, AI-assisted visuals, and celebrated Hans Zimmer's collaboration with Indian cinema. The veteran actor further described Ranbir Kapoor and Ranveer Singh as "the next two unbeatable Dhurandhars" while welcoming Yash to "global cinema." (adsbygoogle = window.adsbygoogle || []).push({}) However, it was his message to Ranbir Kapoor that drew the most attention. He said that while he has always admired Ranbir as an actor, portraying Lord Rama brings a greater responsibility. He wrote, "RK, always loved you as an actor but now starts your social responsibility to uphold Bharat's heritage, values, culture & ethos. So no more ANIMAL even if the goldmine is offered to you. Plz do not pollute your Vaani anymore. Bharat has enough stories to satiate your acting prowess." His remarks suggest that he believes Ranbir should move away from ultra-violent films like Animal and instead choose stories that reflect India's cultural and spiritual heritage. The veteran actor also expressed hope that audiences would wholeheartedly accept Sai Pallavi as Sita and wished to hear Tulsidas' chaupais, accompanied by traditional instruments like the mridangam and manjira, to preserve the spiritual identity of the epic. (adsbygoogle = window.adsbygoogle || []).push({}) View this post on Instagram A post shared by Nitish Bharadwaj (@nitishbharadwaj.krishna)