Amitabh Bachchan Terminates His Contract With Paan Masala Brand After Criticism

Mumbai, October 11 - Legendary actor Amitabh Bachchan is celebrating his 79th birthday today. The icon of Indian cinema greeted his fans who came to wish him at his home. On his special day, Big B, in his latest blog post, revealed that he has terminated his contract with a paan masala brand, Kamala Pasand.

A promo video of the brand was recently launched which inviteed criticism for Big B. Amitabh Bachchan, who is also a brand ambassador for the pulse polio campaign, was criticised for promoting the paan masala brand. In his blog, Big B revealed that he was unware of certain things about the brand and also revealed that he signed the contract with the brand without the knowledge that it categorises as "surrogate advertising".



"From the office of Mr Amitabh Bachchan", read the statement. "Kamala Pasand - a few days after the commercial was aired, Mr. Bachchan contacted the brand and stepped out of it last week. Upon checking why this sudden move - it was revealed that when Mr. Bachchan became associated with the brand, he wasn't aware that it falls under surrogate advertising".

The statement also revealed that Amitabh Bachchan, after terminating his contract, has returned the money he received for promotional duties. "Mr Bachchan has terminated the contract with the Brand, has written to them his termination and has returned the money received for the promotion".

Last month, an NGO, the National Organization for Tobacco Eradication (NOTE), had also reached out to Mr. Bachchan, appealing him to not endorse commercials that promote paan masala brands.

Meanwhile, on the work front, Big B has plenty of projects in the pipeline. The actor is currently hosting the 13th season of Kaun Banega Crorepati on Sony Entertainment channel. He is also shooting for Sooraj Barjatya's "Uunchai". Apart from this, he also has Brahmastra, Jhund, Mayday, Goodbye, and Nag Ashwin's untitled sci-fi film.

Stay tuned...