Dream 11 Bags Title Sponsorship For The IPL 2020

Fantasy cricket platform Dream 11 has bagged the title sponsorship for the Indian Premier League 2020 with a winning bid of INR 222 crore.

Dream 11 beat Unacademy (INR 171 crore) and Byju's (INR 201 crore) to clinch the deal which will run from 18 August to 31 December 2020, IPL chairman Brijesh Patel confirmed to Cricbuzz.



Earlier, BCCI had suspended the VIVO's title sponsorship for the year 2020. VIVO had signed a five-year deal in 2018 worth INR 2199 crore, which earned BCCI about INR 440 crore a season.

According to the revenue sharing agreement between BCCI and IPL franchise owners in 2018, the teams earned 50 percent of the income from the central rights - including broadcast, title, and other sponsorship deals struck by the board.

This means approximately INR 111 crore will be split between the franchises for this season, which is about half of the amount (INR 220 crore) received from the VIVO's sponsorship .

This year, due to the COVID-19 pandemic and the rise in the coronavirus cases in India, IPL will be played in the UAE from 19 Septemeber to 10 November.

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