Filmmakers Are Making OTT A Challange To Cinema, Says Aamir Khan
Mumbai, August 8 - Bollywood superstar Aamir Khan, who is gearing up for the release of his most-awaited comedy-drama film Laal Singh Chaddha, said that the digital platforms are not a challenge to big screen cinema but the filmmakers are making it a challenge to the cinema.
Aamir was recently in Chennai for the promotions of Laal Singh Chaddha. During an interview with Galatta, the superstar spoke about what the Indian film industry needs to do to save cinema. It is a well-known fact that Aamir is a huge ambassador of big screens cinema and his upcoming movie is also designed for the big screen only.
During the covid-19 pandemic, many films opted for a short theatrical window which has largely backfired. Aamir said that the industry must understand that to save cinema, there must be a bigger gap between theatrical release and OTT premiere.
The actor went on to say that the industry is not putting effort to bring the audiences to the theaters by keeping a short theatrical window. He said that when a movie will come to OTT within 4 weeks, how can filmmakers expect the audience to come to theaters to watch movies.
Adding further, the PK actor said that the industry should give a clear choice to the audience that if they want to watch the film on OTT then they have to wait for 6 months. Making a valid point, Aamir said that if the movie is good and being appreciated, then the audience will feel that they should not miss it if the theater window is 6 months.
For economical and time reasons, films can't come on OTT so fast. If they do, cinema will stand no chance. It's in our hands, we have to decide. My film won't come to OTT for 6 months. Either watch my film in the theater or wait for 6 months, he added.
Directed by Advait Chandan, Laal Singh Chaddha also stars Kareena Kapoor, Naga Chaitanya (in his Hindi film debut), and Mona Singh. It is scheduled to release on August 11 in Hindi, Tamil, and Telugu.
Stay tuned...
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