Special News


Box Office Links



Articles » Entertainment » Digital Media »

Longest hoarding comes up in UP

Longest hoarding comes up in UP

Views: 1139 | | By IANS News





Join Us on Google News





Follow Sacnilk Instagram Account

Mirzapur (Uttar Pradesh), March 18 (IANS) Streaming platform Hotstar has unveiled a unique out-of-home initiative through a massive billboard spanning 10,000 sq. ft in Mirzapur district.

The billboard on the arterial road joining Shastri Bridge to Jaunpur trisection in Mirzapur, was completed within one week and measures 1,000 feet in length and 10 feet in height. It has an additional two feet tall cut-outs and stands on a solid framework of bamboos and iron frames to sustain extreme weather.



Touted as the longest ever in India, the billboard is part of Hotstar's new 360-degree marketing campaign that says, "Hotstar ka vaada, free entertainment sabse zyada", and aims at reaching out to millions of viewers in Hindi-speaking markets in tier II and tier III cities.

With cinema halls and multiplexes closing their doors due to the Corona scare, entertainment options have moved indoors and the brand provides viewers the convenience of sitting back and exploring its extensive range of high-quality free content through these uncertain times.

The billboard showcases Hotstar's vast library of high-quality free content, including movies.



Mandeep Malhotra, founding Partner and CEO, The Social Street, said in a statement, "Working with Hotstar is always brilliant and fun. The brand inspires us to unlock new ideas and create campaigns that push boundaries. With the longest billboard campaign, we wanted to create something that would send out the brand's message in a way that wows people."

The new campaign by Hotstar aims at bridging this accessibility gap for its viewers, through fresh and innovative ways to spread the word about its vast library of high-quality free content.

For more and the latest news about Bollywood, stay tuned to us.


Tags




Comments


Write Your Comment Here





Max comment length: 100 words; Please don't use bad language otherwise your comment will be removed









Related News


Rajeev Khandelwal's special ode to his father Digital Media
Rajeev Khandelwal's special ode to his father
Anushka Sharma's 'Paatal Lok' to release on May 15 Digital Media
Anushka Sharma's 'Paatal Lok' to release on May 15
Siddharth Roy Kapur thrilled with response to 'Aranyak' Digital Media
Siddharth Roy Kapur thrilled with response to 'Aranyak'
Lockdown diaries: Stars turn hosts of digital shows Bollywood
Lockdown diaries: Stars turn hosts of digital shows
'Extraction' team had a special gift for Priyanshu Painyuli Hollywood
'Extraction' team had a special gift for Priyanshu Painyuli
Randeep Hooda: Feels great to break stereotypical barriers Digital Media
Randeep Hooda: Feels great to break stereotypical barriers


Trending News


snlogo

Follow Us On Social Media: Sacnilk

Follow Us: Sacnilk Entertainment Account

Follow Us: Sacnilk Sports Account

Entertainment

Big News

Quick News

Recent News

Recent Movies

Upcoming Movies

Upcoming Birthdays

Recent Songs

Recent Movies Collection

Sports

Politics

Sports

Internet

India

Education

Feedback

About

Contact Us

T&C

Privacy Policy

Cancellation/Refund Policy

Are you a writer/blogger, Work with Us

© Sacnilk Technologies Pvt. Ltd. All Rights Reserved