Mission Majnu, Govinda Naam Mera, Among 5 Others To Take Direct-OTT Route?

Mumbai, August 18 - The Hindi film industry's revival is getting delayed, thanks to the number of flops since the operation of cinemas resumed post-pandemic. While other industries thriving to new heights, it is Bollywood that hasn't been able to find answers to its misery, and that is also because it isn't offering the cinema audiences is looking for.

It is a good thing that Bollywood filmmakers, at least some of them, understand where they are going wrong and now looking to make new age cinema that caters to all age audiences. However, there are still some films that were announced for theatrical release, but considering the recent mood of the cinema-going audiences, some of those films might opt for OTT release.



According to Pinkvilla, "Films like Govinda Naam Mera, Bloody Daddy, Mission Majnu, Freddy, Laxman Uttekar's next with Vicky Kaushal and Sara Ali Khan, Action Hero and Doctor G might opt for a direct to a digital premiere if they get the right price. Yash Raj Films too is keeping a close watch on the market to decide on the future of their two films – Maharaja and The Great Indian Family".

It would be shocking if a couple of films mentioned above indeed take a direct-to-digital route. Sidharth Malhotra delivered one of the finest performances in the last year's OTT film "Shershaah". Many believed back then that the movie should have been released in theaters as it was a perfect film for the big screen. "Mission Majnu" of him very much falls in the same category and there is a good amount of anticipation among the audiences for this film. The same can be said for Shahid Kapoor's "Bloody Daddy", and Ayushmann Khurrana's "Action Hero".

Bollywood, meanwhile, has films set for theatrical release every week this year and most of them promise to be big screen spectacles, including Brahmastra, Vikram Vedha, Ram Setu, Thank God, Drishyam 2, Bhediya, Cirkus, and Bhaijaan. From next year onwards, there are enough big screen tentpoles which are already having a lot of anticipation.

Stay tuned...