Netflix's New Viewership Metrics See Major Changes In Its Top 10 List Across Categories
Mumbai, June 21 - The leading streaming platform, Netflix has made some major changes in its viewership metrics which resulted in some major shakeups in its top 10 most popular titles across categories.
Netflix will now report in average viewership for its programming as "views", which is hours viewed divided by total runtime. The views will now decide Netflix's top 10 weekly and all-time titles though hours viewed will still be available. The streamer also has expanded the viewership measurement window from 28 days to 91 days.
The new changes have made "Wednesday" Season 1 the most popular English show of all time on Netflix with 252.1 million views, overtaking "Stranger Things 4's" 140.7 million views. However, in terms of viewing hours, ST4 remains the most-watched English show with 1.83 billion viewing hours, followed by "Wednesday" with 1.71 billion viewing hours.
The global Korean blockbuster series "Squid Game" still remains Netflix's most popular series ever (English or Non-English), even after the shift. It scored 265.2 million views and 2.2 billion viewing hours in the first 91 days. It is the only Netflix series or film to top 2 billion viewing hours of all time.
Among the most popular films (English or non-English), "Red Notice" remains on the top even after changes with 230.9 million views and 454.2 million viewing hours in 91 days. Among the non-English films, the Norwegian monster film "Troll" remains unchanged with 103 million views and 178.6 million views hours.
Meanwhile, no Indian film or series features in Netflix's 10 lists even after changes. There were thoughts that SS Rajamouli's "RRR" could be in the top 10 list but the movie is nowhere close to the list. There are several other shifts, which you can see here.
Stay tuned...
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