Pathaan Advance Booking Jets Off To Supersonic Start In India
Mumbai, January 18 - Yash Raj Films has opened the advance booking of its highly-anticipated spy action thriller Pathaan on limited screens in IMAX, 4DX, and 2D formats.
The full-fledged advance booking of this Shah Rukh Khan-fronted will kickstart from January 20, but ahead of that, the response to limited pre-sales is terrific, to say the least. The same is being seen overseas where advances opened 15 days before the release.
The advance booking post the covid-19 pandemic hasn't really created much interest within the Bollywood industry except for "Brahmastra" but here, "Pathaan" has given an early indication of what's coming. The total advance booking gross collection of the movie is nearing 10 crores in all formats.
The premium formats were witnessing higher pre-sales in early numbers with 4DX shows and IMAX shows being fast-filling, but now, the 2D format is also having good pre-sales. The booking in 2D format is starting gradually and it is expected to create havoc by tomorrow if the same momentum goes on. The movie has already sold over 1 lakh tickets in three national chains (INOX, PVR, and Cinepolis) in just 15 hours.
The iconic Prasads Multiplex in Hyderabad was the first to open the booking and within two hours, it sold over 1800 tickets. Currently, there are 14 shows in Prasads and all are in fas-filling mode. The buzz around the movie is sky-high and it should beat the advances of "Brahmastra" easily.
The audience's word of mouth has become the most important thing for a movie to succeed but "Pathaan" seems to be one of those movies that will do well irrespective of reviews unless those are not worst. Directed by Siddharth Anand, the movie is scheduled to release on January 25 in Hindi, Tamil, and Telugu.
Stay tuned...
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