Thalapathy Vijay's 'Varisu' Pre-Release Business Is Eye-Popping

Chennai, November 16 - Thalapathy Vijay's much-awaited family action drama film Varisu is getting ready to release on Pongal 2023. It is arguably the biggest Indian film releasing on Sankranthi 2023 among the other films like Ajith Kumar's "Thunivu", Megastar Chiranjeevi's "Waltair Veerayya", and Nandamuri Balakrishna's "Veera Simha Reddy".

Thalapathy Vijay carries a massive loyal fan following and this is clearly tempting makers to set things higher for "Varisu" as far as its pre-release business is concerned. It is the stardom of Tamil superstar which has already helped producers to fetch mammoth profits before its release.



As per industry insiders, the Vamshi Paidipally-directed film has done the pre-release business of eye-popping approx. 270 crores, without Telugu states. The Tamil Nadu theatrical rights of the movie have been sold for approx. 70 crores to Seven Screen Studio, which is mighty impressive considering the fact that it will clash with "Thunivu" at the box office.

The overseas rights of the movie have reportedly been acquired by Phars Films in approx. 35 crores, which is the highest ever for a Thalapathy Vijay film. The Hindi dubbing rights have been done in approx. 32 crores, followed by Kerala and Karnataka theatrical rights in approx. 14 crores. T-Series has music rights in approx. 10 crores. Amazon Prime Video is the post-theatrical streaming partner of the movie, for which the streamer paid approx. 60 crores. Sun TV has satellite rights for approx. 50 crores.

The phenomenal pre-release business of "Varisu" re-affirm that Thlapathy Vijay is miles ahead of its contemporaries in star power. Vijay's last film "Beast" is the perfect example of his star power as the movie got really poor reviews from critics but still, it managed to gross over 200 crores worldwide, making it a profitable venture for the makers.

"Varisu" is produced by Dil Raju and Sirish under the banner of Sri Venkateswara Creations. It stars Rashmika Mandanna as the female lead along with Prabhu, R. Sarathkumar, Srikanth, Shaam, Prakash Raj, Khushbu, and Yogi Babu, among others in key roles. It will also release in Telugu as "Vaarasudu".

Stay tuned...