Ministry Of Information & Broadcasting Allows 100% Occupancy In Theaters

January 30, 2021 at 11:40 PM IST
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Ministry Of Information & Broadcasting Allows 100% Occupancy In Theaters

The Ministry Of Information & Broadcasting, on Saturday (January 30), has allowed cinemas/theaters to operate with full occupancy. With coronavirus is slowly weakening and vaccination has also started, the I&B Ministry said that cinema halls and theatres will be permitted to operate with 100% seating capacity, for which the Ministry of Information & Broadcasting has issued a revised SOP.





However, States and Union Territories will have a final decision to consider proposing the additional measures as per their field assessment.





Earlier, cinemas were operating with just 50% seating capacity which was effective since cinemas being allowed to reopen in October 2020. Recently, the Tamil Nadu government had allowed 100% occupancy in theaters, however, after the center's objection, the state government had withdrawn its order.



SOPs for cinema halls and theatres on preventive measures to contain the spread of COVID-19
1. Background


The Ministry of Home Affairs, Government of India has permitted the opening of cinema halls and theatres vide their order No. 40-3/2020-DM-I(A) dated 27th January 2021.



2. Scope


2.1 This document outlines the Standard Operating Procedures (SOPs) in terms of various generic precautionary measures to be adopted in addition to specific measures to be ensured in cinema halls and theatres to prevent the spread of COVID-19.




2.2 No Exhibition of Film shall be allowed in containment zones.




2.3 Further, States/UTs may consider proposing additional measures as per their field assessment.



3. SOPs related to cinema halls and theatres
3.1 General Guidelines


The generic measures include public health measures that are to be followed to reduce the risk of transmission of COVID-19. These measures need to be observed by all (workers and visitors) at all times.




These include:





i. The adequate physical distancing of at least 6 feet to be followed outside the auditoriums, common areas, and waiting areas at all times.





ii. Use of face covers/masks to be made mandatory at all times.





iii. Availability of hand sanitizers, preferably in the touch-free mode, at entry and exit points as well as common areas within the premises.





iv. Respiratory etiquettes to be strictly followed. This involves the strict practice of covering one's mouth and nose while coughing/sneezing with a tissue/handkerchief/flexed elbow and disposing off used tissues properly.





v. Self-monitoring of health by all and reporting any illness at the earliest to state and district helpline.




vi. Spitting shall be strictly prohibited.




vii. Installation & use of the Aarogya Setu App shall be advised to all.



3.2 Entry & Exit points


a. Thermal screening of visitors/staff is to be carried out at entry points. Only asymptomatic individuals shall be allowed to enter the premises.




b. Provisions for hand sanitization should be made available at all entry points and in work areas.




c. Designated queue markers shall be made available for entry and exit of the audience from the auditorium and the premises.




d. The Exit should be done in a staggered row-wise manner to avoid crowding.




e. Sufficient time interval between successive screenings on a single screen as well as on various screens in a multiplex shall be provided to ensure row-wise staggered entry and exit of the audience.



3.3 Seating Arrangements


Seating arrangement inside the auditorium of the cinemas/theatres/multiplexes is to be allowed upto 100% seating capacity.



3.4 Physical Distancing Norms


a. Proper crowd management in the parking lots and outside the premises, duly following physical distancing norms shall be ensured.




b. Number of people in the elevators shall be restricted, duly maintaining physical distancing norms.




c. Efforts shall be made to avoid overcrowding in the common areas, lobbies, and washrooms during the intermission. The audience may be encouraged to avoid movement during the intermission. Longer intermissions may be used to allow the audience seated in different rows of the auditorium to move in a staggered manner.



3.5 Staggered Show Timings at Multiplexes


a. Staggered show timings shall be followed for multiple screens to avoid crowding.




b. The show commencement time, intermission period and finish time of a show at any screen shall not overlap with the commencement time, intermission period, or finish time of a show at any other screen in a multiplex.



3.6 Booking and Payments


a. Digital no-contact transactions should be the most preferred mode for issue/verification/payments for tickets, food, and beverages, etc. by using online bookings, use of e-wallets, QR code scanners, etc.




b. Contact number shall be taken at the time of booking of tickets to facilitate contact tracing.




c. The purchase of tickets at the box office shall be open throughout the day and advance booking shall be allowed to avoid crowding at the sale counters.




d. Sufficient number of counters at the box office shall be opened with adequate physical distancing norms, to prevent crowding during physical booking of tickets.




e. Floor markers shall be used for physical distancing during queue management at the box office.



3.7 Sanitization of the Premises


a. Frequent sanitization of the entire premises, common facilities, and all points which come into human contact, e.g. handles, railings, etc. shall be ensured.




b. The cinemas/theatres/multiplexes auditorium shall be sanitized after every screening.




c. Regular cleaning and disinfection of the box office, food and beverage areas, employee and staff lockers, toilets, public areas, and back office areas shall be ensured.




d. Measures for the safety of sanitization staff such as adequate provisions for rational use of gloves, boots, masks, PPE, etc. shall be undertaken.




e. Disinfection of the premises to be taken up if any person is found positive.



3.8 Staff Related Measures


a. Wearing of face cover for staff is mandatory at all workplaces and adequate stock of such face covers should be made available.




b. All employees who are at higher risk, i.e., older employees, pregnant employees, employees who have underlying medical conditions, to take extra precautions. They should preferably not be exposed to any front-line work requiring direct contact with the public.




c. With a view to ensure safety at the workplace, employers on the best effort basis should ensure that Aarogya Setu is installed and updated by all employees on their mobile phones.




d. Communication and training of the staff on precautions related to COVID-19, respiratory hygiene, hand hygiene, etc. shall be carried out.




e. Self-monitoring of health by all employees/staff and reporting any illness at the earliest shall be ensured.



3.9 Public Awareness


a. Do's and Don'ts shall be communicated at prominent access points: Online sale points, digital tickets, public areas like lobbies, washrooms, etc.




b. Public Service Announcements on wearing a mask, observing physical distancing, and maintaining hand hygiene as well as specific announcements on the precautions and measures to be followed within and outside the premises shall be made before the screening, during intermission, and at the end of the screening.




c. Provisions must be made for the display of Posters/standees/AV media on preventive measures about COVID-19 prominently outside and inside of the venues.



3.10 Air-Conditioning/Cooling


For air-conditioning/ventilation, the guidelines of CPWD shall be followed which, inter alia, emphasizes the following:




a. Temperature Setting of all air conditioning devices should be in the range of 24-30°C.




b. Relative humidity should be in the range of 40-70%.




C. Re-circulation of air to be avoided to the extent possible.




d. Intake of fresh air should be as much as possible.




e. Cross ventilation should be adequate.



3.11 Anti-stigma Behaviour


COVID-19 related stigmatization or unruly behaviour shall be dealt with strictly by coordination between the auditorium manager(s) and the local authorities.



3.12 Food and Beverage Area


a. Show timings in the cinema halls to be staggered to ensure that intervals of different shows do not occur simultaneously.




b. Customers shall be encouraged to use cinema apps/QR codes, etc. for ordering food as much as possible.




c. Multiple sale counters in the food and beverage area are made available wherever possible.




d. One line systems to be followed using floor stickers to maintain physical distancing at every sale counter.




e. Management shall ensure observance of physical distancing and preventing crowds in the food and beverages area.




f. Safe disposal of the food and beverage waste shall be ensured by the management of the premises.




4. The National Directives for COVID-19 Management and the relevant guidelines issued by the Ministry of Home Affairs, Ministry of Health & Family Welfare, state governments, etc. shall be strictly complied with during all activities and operations.





The latest development is surely a welcome move by the government. Due to 50% occupancy, the filmmakers of the big-budgeted movies were hesitating to release their films in theaters. Post lockdown lifted, Thalapthy Vijay's Tamil movie, Master was the first major movie to release in cinemas. And despite, many odds against it, the movie has done remarkably well to bring the audiences back to cinemas. It proved to be a big blockbuster and is near INR 150 crores mark in India.





Some of the big-budgeted movies such as Sooryavanshi, Bell Bottom, 83, among others have been put on hold until things get normal. The new development might inspire them to get a release and give the theatrical business a much-needed boost.





Stay tuned...



Published on January 30, 2021 at 6:10 PM

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Nitesh Tiwari Confirms Cliffhanger Ending For Ramayana Part 1, As New Trailer Release Date Revealed

BY SACNILK

Mumbai, July 27 - The excitement surrounding director Nitesh Tiwari's Ramayana: Part 1 continues to grow as fresh details about the film's ending and its long-awaited trailer have surfaced. During the film's panel at San Diego Comic-Con, the filmmaker confirmed that the first instalment will conclude on a major cliffhanger, setting the stage for the second chapter. While it may not be a shocking part for Indian audiences, it may definitely lead to massive excitement among international audiences. (adsbygoogle = window.adsbygoogle || []).push({}) Comparing the narrative structure to epic two-part sagas, Tiwari explained that the story naturally demanded a split, allowing the first film to build towards an emotionally charged ending rather than rushing through the entire epic. The update comes just days after the film's trailer was unexpectedly postponed from its originally planned global launch. Producer Namit Malhotra had announced that the trailer would be delayed, citing unforeseen circumstances, despite it being scheduled to debut at Comic-Con before releasing online worldwide. The makers have confirmed that the trailer will now be dropped online on Thursday, July 30, at 4:15 AM, and will be attached to Spider-Man: Brand New Day print in cinemas from July 30, giving audiences their first full look at the ambitious epic on the big screen. As already made official, Ramayana will be distributed by Sony Pictures, the studio behind Brand New Day, internationally, while Dharma Production will release it in India. (adsbygoogle = window.adsbygoogle || []).push({}) The two-part format will allow the makers to explore the Ramayana with greater depth, while the cliffhanger ending is expected to leave audiences eagerly awaiting the conclusion. Ranbir Kapoor, who portrays Lord Ram, recently revealed that some of the film's biggest moments, including the face-off between Lord Ram and Yash's Ravana, have not yet been filmed, underscoring the massive scale and ongoing production of the duology. Yash, meanwhile, has described portraying Ravana as one of the most challenging roles of his career, promising a fresh interpretation of the iconic antagonist. Produced by Namit Malhotra and Yash, Ramayana stars Ranbir Kapoor, Sai Pallavi, Yash, Sunny Deol, and Ravi Dubey in key roles. The first film is slated for a Diwali 2026 release, with Part 2 scheduled to arrive during Diwali 2027, making it one of the most ambitious Indian film franchises ever mounted.

Awarapan 2 vs Batwara 1947 Box Office: Emraan Hashmi's Film Looks Set To Win Opening Day Battle Against Sunny Deol's Period Drama Bollywood
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Awarapan 2 vs Batwara 1947 Box Office: Emraan Hashmi's Film Looks Set To Win Opening Day Battle Against Sunny Deol's Period Drama

BY SACNILK

Mumbai, July 27 - The Independence Day weekend is set to witness an exciting clash at the Hindi box office as Emraan Hashmi's Awarapan 2 takes on Sunny Deol's Batwara 1947 on August 14, 2026. While both films belong to different genres and are targeting different audiences, the early trade buzz suggests that Awarapan 2 has gained a clear advantage ahead of the release. Though the situation could change once bookings begin and marketing campaigns reach their peak, the sequel is currently leading the race. (adsbygoogle = window.adsbygoogle || []).push({}) According to early trade projections, Awarapan 2 is expected to open in the 15 crore net range at the Indian box office. The sequel has generated strong excitement thanks to the cult status of the 2007 original, which found a massive fan following after its theatrical release. Its teaser, music, and nostalgia factor have resonated well with audiences, making it the favourite to secure the biggest opening of Emraan Hashmi's career. On the other hand, Batwara 1947 is currently tracking for an opening day collection in the 5-7 crore net range. Directed by Rajkumar Santoshi and backed by Aamir Khan, the period drama stars Sunny Deol, Preity Zinta, Karan Deol, and Shabana Azmi. While the film has the advantage of releasing during the Independence Day holiday and could benefit from positive word of mouth, its pre-release buzz is presently behind that of Awarapan 2, resulting in a comparatively modest opening-day projection. (adsbygoogle = window.adsbygoogle || []).push({}) It is important to note that these are early trade estimates, and the box office scenario can change significantly closer to release depending on trailer response, promotional campaigns, advance bookings, and audience sentiment. However, based on the current momentum, Emraan Hashmi's romantic action sequel is clearly winning the opening-day battle, with Batwara 1947 likely relying on strong reviews and positive audience reception to bridge the gap over the extended weekend.

Bhai Tera Star Hai Box Office: Raghav Juyal Starrer Targets 1000 Screens Despite Clashing With Spider-Man Bollywood
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Bhai Tera Star Hai Box Office: Raghav Juyal Starrer Targets 1000 Screens Despite Clashing With Spider-Man

BY SACNILK

Raghav Juyal is currently grabbing headlines with the quirky trailer of his upcoming film, Bhai Tera Star Hai. While the buzz is growing, the industry has been curious about its release timing. The film is set to hit theaters on July 30, placing it in a direct clash with the Hollywood heavyweight, Spider-Man: Brand New Day. In an exclusive conversation with Bollywood Hungama, producer-director Vivek B Agarwal opened up about the strategy behind this bold move and shared some key insights into the film's theatrical plans. When asked about the decision to clash with a massive franchise like Spider-Man, Vivek was quite candid, stating that it wasn't so much a strategy as it was a necessity. After doing his homework on the upcoming release calendar, he realized that the window after July 30 is packed with big-ticket Bollywood films, solo monster releases, and major pan-India projects from the South. According to him, there simply wasn't another viable weekend available for a solo or comfortable release until the end of February 2027. Facing a choice between clashing with a massive Hindi film later or Spider-Man now, he chose the latter. (adsbygoogle = window.adsbygoogle || []).push({}) Another factor that influenced this decision was the current dry period in the Hindi film market. Vivek pointed out that after the release of Dhamaal 4 earlier in July, there haven't been any substantial Hindi releases. He felt that releasing the film now would attract audiences who have been waiting for fresh Hindi content and might prefer a local entertainer over an English blockbuster. It's a calculated gamble to fill a month-long gap in the domestic market. In terms of reach, the team is going big. Vivek revealed that PVR INOX Pictures is handling the distribution in India, and they are targeting a screen count of 900 to 1000 screens. This is a significant number for a high-concept film, signaling that the makers have strong confidence in its theatrical potential. The film's vibe reminds many of the small-budget, high-concept hits of the 2000s—the kind of cinema that often surprises at the box office, much like the recent success of Main Vaapas Aaunga. (adsbygoogle = window.adsbygoogle || []).push({}) There was also a strong internal push to keep the film off OTT for its debut. Both Vivek and Raghav Juyal were adamant about a theatrical release, believing that if the content is good, the audience will show up. Raghav has been heavily involved in the marketing, conducting city tours and interacting directly with fans to build a grassroots connection. Vivek noted that while OTT is currently dominated by dark, serious, and toxic thrillers, there is a lack of fresh comedy. He believes audiences are tired of heavy content at home and are looking for a light-hearted, humorous experience in cinemas. As the film gears up for its July 30 debut, the focus remains on whether this fresh approach can hold its own against the web-slinging superhero. With a solid screen count and a clear target audience, Bhai Tera Star Hai is positioning itself as the primary Hindi choice for the weekend. (adsbygoogle = window.adsbygoogle || []).push({}) What is the release date of Bhai Tera Star Hai and is it clashing with any big movie? Bhai Tera Star Hai is set to hit theaters on July 30. The film is going into a direct clash with the Hollywood blockbuster Spider-Man: Brand New Day. Despite the massive competition, the makers have chosen this date to provide a fresh Hindi alternative to the audience during a relatively dry period for domestic releases. How many screens will Bhai Tera Star Hai have in India? The film is being distributed by PVR INOX Pictures, and the makers are targeting a screen count of 900 to 1000 screens across the country. This wide release suggests that the team has significant confidence in the film’s ability to attract the urban multiplex audience and fans of the lead actor, Raghav Juyal. Why did the producers decide to release the film alongside Spider-Man? Producer-director Vivek B Agarwal explained that the primary reason was a lack of available dates. According to his research, the calendar is packed with big Bollywood and Pan-India projects, leaving no other viable weekend for a release until the end of February 2027. Additionally, he wanted to capitalize on the lack of major Hindi releases in the market since mid-July. Who is the lead actor in Bhai Tera Star Hai? The film stars Raghav Juyal in the lead role. Known for his unique humor and rising popularity, Raghav has been a major part of the film's promotional campaign, conducting city tours to invite fans to watch the movie in cinemas. The film also features a strong ensemble cast that adds to its comedy quotient. Is Bhai Tera Star Hai a direct OTT release? No, the makers were very clear about giving the film a theatrical-first release. Vivek B Agarwal noted that while OTT platforms are currently filled with dark and serious thrillers, there is a demand for light-hearted comedies in theaters. The team believes that "fresh" content will always find an audience on the big screen regardless of digital trends. What is the genre of Bhai Tera Star Hai? The film is a high-concept comedy with a quirky vibe. It is being compared to the successful small-budget hits of the late 2000s that relied on strong humor and unique storytelling to surprise the box office. The makers are banking on its humor and fresh treatment to stand out from the typical serious content currently available.