Yami Gautam Calls Out Paid Negative PR Against Director Aditya Dhar's Dhurandhar

Mumbai, December 4 - Actress Yami Gautam has taken a bold stand by calling out what she describes as a dangerous and growing trend of paid PR manipulation within the film industry. In a strongly worded statement, she revealed that certain groups demand money under the garb of "marketing," promising hype in return, and threatening continuous negativity if not paid.

Calling it nothing short of extortion, Yami said this practice has become a plague that could seriously damage the future of Indian cinema. The actress warned that this new "normal" is far from harmless and could eventually "bite everyone." She highlighted how fabricated hype and planted negative press have distorted perceptions of success over the past few years, hinting that many uncomfortable truths remain buried.

Yami contrasted this with the South Indian film industries, where, she said, such unethical practices are not tolerated because the industry stands united on many fronts. Expressing her concern as both an industry member and the wife of director Aditya Dhar, Yami defended Dhurandhar, stressing that Dhar and his team have poured honesty, vision, and relentless hard work into the film.

She emphasised that no film should be forced into toxic PR games and that the audience should be allowed to decide the film's fate without manipulation. Her appeal reflects not just personal frustration but a broader plea for integrity within the industry. Yami urged producers, directors, and actors across Bollywood to unite and stop this "termite of a culture" before it grows further.

Yami's statement has sparked a wave of conversations online, with many applauding her courage. Hrithik Roshan, while commenting under the actress's post on X, amplified her concerns by highlighting how this trend harms not just filmmakers but journalism itself. He wrote that the biggest loss is the "journalist's true voice," which gets drowned out by paid agendas. He stressed that genuine opinions are essential for filmmakers to grow, adding that without freedom of expression and honest feedback, "what job satisfaction can they or any of us hope for?"

There is something iv been wanting to express since really long, I feel today is that day & I must .
This so called trend of giving money, in the disguise of marketing a film, to ensure good ‘hype’ for a film is created or else ‘they’ will continuously write negative things…

— Yami Gautam Dhar (@yamigautam) December 4, 2025

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