Alpha Day 8: Alia Bhatt's Spy Actioner Witnesses 34% Friday Drop; Displaced by the Dhamaal 4 Storm

July 11, 2026 at 12:20 PM IST
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Alia Bhatt's film collects ₹1.65 Cr net as screen count reduces drastically to 4.8k shows due to Dhamaal 4.Total India net reaches ₹49.10 Cr.Check the detailed regional occupancy and ticket sales report

Alpha Day 8: Alia Bhatt's Spy Actioner Witnesses 34% Friday Drop; Displaced by the Dhamaal 4 Storm

Alia Bhatt's Alpha has entered its second week of theatrical run, but the arrival of new releases has significantly impacted its momentum. On its eighth day, which was the second Friday, the film collected a net of ₹ 1.65 crore in India. This figure represents a 34.0 per cent drop compared to the previous day's collection of ₹ 2.50 crore. This decline is largely attributed to a sharp reduction in screen count, as a major portion of its shows were reassigned to the new comedy entertainer, Dhamaal 4.

The total performance over eight days now brings the India net collection to ₹ 49.10 crore, with the India gross reaching ₹ 58.51 crore. In the international circuit, Alpha managed to add ₹ 1.00 crore on its eighth day. This takes the total overseas gross to ₹ 23.55 crore. When we combine the domestic and international numbers, the worldwide gross collection for the film now stands at ₹ 82.06 crore.

The impact of new competition is most visible in the national chains, including PVR, INOX, and Cinepolis. Just 24 hours ago, on its seventh day, Alpha was the top-performing movie across these chains with roughly 12,000 tickets sold in advance. However, on Friday, it was displaced by several new titles. Across the three major chains, Alpha sold approximately 4,670 tickets for the day, generating a gross of around ₹ 14.88 lakh. PVR led these contributions with nearly 2.4k tickets and a gross of ₹ 8.6 lakh at 2.70 per cent occupancy. INOX followed with about 1.7k tickets and ₹ 4.9 lakh gross, while Cinepolis contributed nearly 0.5k tickets with a gross of around ₹ 1.5 lakh.

On BookMyShow, the ticket sales trend also reflected this downward shift. On Thursday, the film had sold about 33,180 tickets, but this number dropped to 22,750 tickets on the second Friday. The cumulative ticket sales on the platform have now reached 858,290. While the film had been a steady topper on the trending charts, it has now largely stopped trending as the spotlight has moved toward Dhamaal 4 and Lenin. This shift in audience attention was particularly evident as the film’s show count was reduced to 4,831 shows across India on Friday.

In terms of theater occupancy, the film recorded an overall average of 12.89 per cent for the Hindi 2D version. The day started with a quiet morning at 5.85 per cent occupancy, which improved slightly to 10.15 per cent in the afternoon. The evening shows saw a further rise to 14.23 per cent, and the day concluded with its highest occupancy of 18.38 per cent during the night shows. This night-time peak suggests that there is still some lingering interest among urban audiences, even with fewer shows available.

Looking at the major regions, Mumbai and the National Capital Region (NCR) remained the primary contributors, though both saw muted occupancy levels. Mumbai had 529 shows and an overall occupancy of 12.3 per cent, with night shows reaching 19 per cent. NCR operated with 724 shows and an overall occupancy of 11.3 per cent, peaking at 15 per cent at night. Other cities like Ahmedabad and Bengaluru recorded overall occupancies of 8.8 per cent and 11.0 per cent respectively. Surat remained on the lower end with just 6 per cent overall occupancy.

As the film moves into its second weekend, its ability to cross the ₹ 50 crore net mark in India seems likely, but the growth will be limited by its reduced footprint. The significant drop on the second Friday indicates that the movie is now entering a stage of its run where it will rely mostly on evening and night shows in major cities to sustain itself through the heavy competition.

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Published on July 11, 2026 at 6:50 AM

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