Bollywood
Sidharth Malhotra, Janhvi Kapoor's Param Sundari Day 1 Early Estimates: Takes A Good Start
BY SUNIT JANGIR
Mumbai, August 29 - Sidharth Malhotra and Janhvi Kapoor's romantic comedy Param Sundari has opened on the expected lines at the domestic box office, as suggested by the pre-sales response and trade projection. It would have been very good had the film managed to hit double digits, but the opening is still good for the cast. According to the early estimates, the Maddock Films' production scored 7-7.50 crores net, which is among the biggest openings for Sidharth. The numbers might go a little higher depending on the response in the smaller centres, but it is more or less likely to come in the estimated range. The opening of Param Sundari is a little better than Shahid Kapoor and Kriti Sanon's Teri Baaton Mein Aisa Uljha Jiya Mein, which had a similar genre and almost a similar release size. TBMAUJ went on to become a success story, and here, Param Sundari can achieve the same, as the initial reception seems to be good. Param Sundari managed to generate decent buzz through the trailer and songs, which worked with the young audience. Even though the pre-sales were not that strong, it was expected to get a good response in the walk-ins due to its family-friendly content, which has happened. All eyes are now on the growth over Saturday and Sunday, as the movie eyes 30 crores net opening weekend, which will be a good result. The good thing is that there is no big new release this weekend, while holdovers are also exhausting, which should help Param Sundari over the weekend. Stay tuned...