Bollywood
Ramayana Makers Give School Students a Chance to Watch the First 3D Trailer Before SDCC Launch
BY CHRISTA LINCY
Before the global spotlight hits the international stage, the makers of Ramayana are starting their journey at home by engaging with India's youngest creators. They have launched the Colours of Ramayana contest, an art competition specifically for school students across the nation. It's a creative call to bring the ancient epic to life through paintings and sketches, with some very exciting rewards on the line. Winners won't just get official limited-edition merchandise; they will also get a world-first chance to watch the movie's trailer in 3D in theaters before anyone else. This local initiative, which closes for entries on July 14, 2026, is just the first step in a massive marketing campaign that is now heading toward a historic global debut. The scale of this outreach is truly massive, with the promotional tour set to actively reach over 400 schools across 18 major cities in India. The goal is to connect directly with more than 5 lakh students through various interactive segments. Beyond just the art competition, the team is hosting historical quizzes and educational sessions designed to make the epic's rich history relatable to the younger generation. (adsbygoogle = window.adsbygoogle || []).push({}) The "Ramayana: Our Truth. Our History. Contest" is LIVE!We invite school students across India to participate in Colours of Ramayana, an art competition that celebrates their imagination, devotion and creativity.Bring your vision to life with your paintings, sketches and… pic.twitter.com/BMv8tflqax— The World Of Ramayana (@WorldOfRamayana) July 9, 2026 The global stage is being set for what is perhaps the most ambitious project in the history of Indian cinema. Namit Malhotra and Nitesh Tiwari’s upcoming retelling of the Ramayana is heading to the prestigious San Diego Comic-Con (SDCC) for a major international showcase on July 23, 2026. This move places the Indian epic alongside top-tier global franchises and television networks that traditionally dominate the event. (adsbygoogle = window.adsbygoogle || []).push({}) For its exclusive international debut, the movie has been officially titled Ramayana: The Epic Begins. The panel is scheduled to take place in Ballroom 20, located on the upper level of the San Diego Convention Center. To understand the scale of this event, one must look at the venue itself. Ballroom 20 is the second-largest hall at SDCC, boasting a massive seating capacity of approximately 4,800 to 5,000 attendees. Historically, this space is reserved for major studio presentations and top-tier television networks. With this milestone, Ramayana becomes only the second Indian film in history to secure a major hall showcase at SDCC, following in the footsteps of Kalki 2898 AD. The panel is scheduled for Thursday, July 23, 2026, running for exactly one hour from 3:15 PM to 4:15 PM PDT. For fans in India who want to track the updates live, the event will kick off early the next morning at 3:15 AM IST on Friday, July 24. The creators are treating this as a Hollywood-grade international launch, intended to introduce the scale of the Indian epic to a global audience. The lineup for the panel is equally impressive. Lead superstars Ranbir Kapoor, who portrays Lord Ram, and Yash, who plays Ravana, will take the stage live alongside director Nitesh Tiwari and producer Namit Malhotra, who is also the Global CEO of the Academy Award-winning VFX powerhouse DNEG. Their presence indicates a significant level of commitment to the film’s international positioning, offering fans a chance for live interactions and interviews. (adsbygoogle = window.adsbygoogle || []).push({}) One of the most intriguing highlights of the presentation will be the reveal of world-first technology. The team is expected to unveil a special version of the trailer that utilizes Brahma AI. This is an indigenously developed, advanced artificial intelligence system designed to sync English lip movements perfectly with the live-action footage. This technological leap aims to solve the immersion issues often found in dubbed content, making the film more accessible to international viewers without losing the impact of the performances. Beyond the technical reveals, attendees in Ballroom 20 will be treated to never-before-seen footage and exclusive behind-the-scenes breakdown clips that detail how this ancient epic was visualized for the modern big screen. The one-hour block also promises live stage performances and special limited-edition giveaways for those inside the hall. While the global marketing kicks off in San Diego, the makers are also engaging audiences back home through the Colours of Ramayana art contest, which offers Indian school students a chance to win exclusive merchandise and early trailer screenings.