BY SACNILK

Mumbai, July 29 - The cast of director Nitesh Tiwari's Ramayana Part 1 is not only gearing up for one of the biggest Indian films ever made but is also preparing for an incredibly busy theatrical window. Several of the film's lead actors have two major releases within roughly three months, either before or after Ramayana Part 1, ensuring they remain in the spotlight throughout the festive season and into early 2027. (adsbygoogle = window.adsbygoogle || []).push({}) Ranbir Kapoor, who plays Lord Rama, will first headline Ramayana Part 1, slated for a grand Diwali 2026 release, before reuniting with Sanjay Leela Bhansali for Love & War, which is scheduled to hit theatres on January 21, 2027. The gap between the two releases is less than three months, giving the actor back-to-back event films in completely different genres. Yash, who essays Ravana in Ramayana, will kick off his theatrical run with the action thriller Toxic on August 26, 2026, which will be his first release in 4 years since the mega blockbuster KGF: Chapter 2. He will then return to the big screen during the Diwali season with Ramayana Part 1, making it two of the year's biggest pan-Indian releases within a short span. (adsbygoogle = window.adsbygoogle || []).push({}) Sunny Deol is also set for a packed release schedule. The actor will first arrive with the period drama Batwara 1947 on August 14, 2026, before portraying Hanuman in Ramayana Part 1 during Diwali. He also has the emotional drama, Gabru, ready for release. Similarly, Sai Pallavi will be seen in Dhanush-fronted OM Chapter 1 on October 16, 2026, followed shortly by her portrayal of Sita in Ramayana Part 1. With blockbuster titles such as Toxic, Batwara 1947, OM, Ramayana Part 1, and Love & War arriving within a compact three-month window, the ensemble cast of Ramayana is poised to dominate the box office conversation. It is rare for so many stars from a single film to have multiple high-profile theatrical releases clustered so closely together, making the final months of 2026 and the beginning of 2027 particularly significant for Indian cinema.

BY SACNILK

Mumbai, July 27 - The excitement surrounding director Nitesh Tiwari's Ramayana: Part 1 continues to grow as fresh details about the film's ending and its long-awaited trailer have surfaced. During the film's panel at San Diego Comic-Con, the filmmaker confirmed that the first instalment will conclude on a major cliffhanger, setting the stage for the second chapter. While it may not be a shocking part for Indian audiences, it may definitely lead to massive excitement among international audiences. (adsbygoogle = window.adsbygoogle || []).push({}) Comparing the narrative structure to epic two-part sagas, Tiwari explained that the story naturally demanded a split, allowing the first film to build towards an emotionally charged ending rather than rushing through the entire epic. The update comes just days after the film's trailer was unexpectedly postponed from its originally planned global launch. Producer Namit Malhotra had announced that the trailer would be delayed, citing unforeseen circumstances, despite it being scheduled to debut at Comic-Con before releasing online worldwide. The makers have confirmed that the trailer will now be dropped online on Thursday, July 30, at 4:15 AM, and will be attached to Spider-Man: Brand New Day print in cinemas from July 30, giving audiences their first full look at the ambitious epic on the big screen. As already made official, Ramayana will be distributed by Sony Pictures, the studio behind Brand New Day, internationally, while Dharma Production will release it in India. (adsbygoogle = window.adsbygoogle || []).push({}) The two-part format will allow the makers to explore the Ramayana with greater depth, while the cliffhanger ending is expected to leave audiences eagerly awaiting the conclusion. Ranbir Kapoor, who portrays Lord Ram, recently revealed that some of the film's biggest moments, including the face-off between Lord Ram and Yash's Ravana, have not yet been filmed, underscoring the massive scale and ongoing production of the duology. Yash, meanwhile, has described portraying Ravana as one of the most challenging roles of his career, promising a fresh interpretation of the iconic antagonist. Produced by Namit Malhotra and Yash, Ramayana stars Ranbir Kapoor, Sai Pallavi, Yash, Sunny Deol, and Ravi Dubey in key roles. The first film is slated for a Diwali 2026 release, with Part 2 scheduled to arrive during Diwali 2027, making it one of the most ambitious Indian film franchises ever mounted.

BY SACNILK

As the promotional cycle for Nitesh Tiwari's Ramayana Part 1 moves into high gear before its Diwali release, the industry is already turning its attention to Ranbir Kapoor's next massive theatrical outing. According to a report by Variety India, the production team behind Sanjay Leela Bhansali's Love & War is currently finalizing the first official look of the film, which is expected to be unveiled in the coming months. This early reveal is intended to begin the long-term marketing journey for the project, which remains one of the most talked-about ensemble pieces in modern Hindi cinema. The decision to release the first official asset before Diwali 2026 is a calculated move to build anticipation well ahead of the film's scheduled release on January 21, 2027. While the production house has yet to lock in a specific date for this unveiling, sources indicate that fans can expect the official character posters or a teaser image in the next few weeks. This strategy allows the film to establish its presence in the audience's mind even as Ranbir Kapoor dominates the narrative with his portrayal in the Ramayana epic. During his recent interaction at the San Diego Comic-Con, Ranbir himself confirmed the status of both projects, noting that he is actively working on both Love & War and Ramayana to ensure they meet their respective timelines. (adsbygoogle = window.adsbygoogle || []).push({}) The casting of Love & War is a significant draw, bringing together the powerhouse trio of Ranbir Kapoor, Alia Bhatt, and Vicky Kaushal. However, the rest of the supporting cast has been kept strictly under wraps by Sanjay Leela Bhansali and his team. Despite several alleged first look photos and leaked images circulating on social media over the last few months, the makers have maintained a tight lid on the actual production designs. The official advice for audiences has been to disregard these unofficial leaks, as the upcoming character reveals are designed to offer the first authentic glimpse into the aesthetic and tone of the film. Billed as an intense romantic drama, Love & War is set against the sprawling backdrop of a military conflict. This combination of intimate emotional stakes and grand-scale military action is a hallmark of Bhansali's storytelling style. The project arrives at a time when all three lead actors are experiencing major career milestones. Alia Bhatt is coming off the release of her action-packed role in Alpha, which arrived in theaters earlier this July. Vicky Kaushal’s last major outing was the historical drama Chhaava, released in 2025, where he received critical acclaim for his portrayal of Chhatrapati Sambhaji Maharaj. Meanwhile, Ranbir Kapoor is preparing to lead the Diwali box office with Ramayana, which also stars Yash and Sai Pallavi. (adsbygoogle = window.adsbygoogle || []).push({}) With Bhansali at the helm and a cast of this caliber, the expectations for Love & War are high. The film's January 2027 release window provides a clear path for it to dominate the first quarter of that year. As the production enters its next phase, the official first look will serve as the primary confirmation of the film's visual direction, effectively ending the months of speculation and leaked rumors that have followed the project since its announcement.

BY SACNILK

The business surrounding Namit Malhotra's Ramayana continues to set new benchmarks in the Indian film industry. As the epic prepares for its highly anticipated release, the focus has shifted toward its non-theatrical deals. According to a report by Pinkvilla, the makers are currently targeting a record-breaking music rights deal worth ₹100 crore for the first installment of the franchise. If achieved, this would comfortably become the highest music rights valuation for a Hindi film to date. The massive valuation is driven by the unique musical collaboration of Academy Award winners AR Rahman and Hans Zimmer, who are composing the score for the film. This high-profile partnership has naturally attracted all the major music labels in the country. Currently, several key players are in negotiations, including T-Series, Sony Music, Saregama, and Universal. Industry sources indicate that Sony Music has placed the highest bid so far at approximately ₹70 crore, while T-Series has offered around ₹60 crore. While these figures already exceed previous industry standards, the production team is holding out for a number closer to their ₹100 crore target. (adsbygoogle = window.adsbygoogle || []).push({}) To put this into context, the current record for the highest music rights deal for a Hindi film is held by Ranveer Singh's Dhurandhar: The Revenge, which was sold to T-Series for ₹54 crore. The fact that the opening bids for Ramayana have already surpassed this mark highlights the immense market confidence in the project. The film features a star-studded cast led by Ranbir Kapoor and Yash, which adds to its global appeal across multiple languages. The music deal is just one part of a much larger financial strategy. The makers have already secured significant distribution partnerships, including Dharma Productions for North India and Sony Pictures for international markets. The deal with Sony Pictures is particularly noteworthy as a unique partnership where the studio has reportedly committed roughly ₹235 crore toward global marketing. With the producers adding another ₹140 crore, the total marketing budget is estimated at a massive ₹375 crore. This strategy aims to recover a significant portion of the production costs through high-value non-theatrical rights before the film even hits theaters. (adsbygoogle = window.adsbygoogle || []).push({}) Directed by Nitesh Tiwari, Ramayana: Part One is scheduled for a grand theatrical release during Diwali 2026. While fans were expecting the first trailer on July 24, the launch was pushed back to a later date that is yet to be announced. As the release window approaches, the finalization of these record deals will be closely monitored by the industry to see if the film can indeed hit the elusive ₹100 crore milestone in the music space.

BY SACNILK

Mumbai, July 24 - Nitesh Tiwari's Ramayana has taken another significant step towards becoming a global cinematic event. Sony Pictures Entertainment has officially come on board as the international distributor for the two-part epic. Interestingly, the agreement is said to be a Free of Cost (FOC) distribution deal, meaning Sony has not paid an upfront acquisition fee to the producers. (adsbygoogle = window.adsbygoogle || []).push({}) Instead, the Hollywood studio will invest heavily in the film's worldwide marketing campaign, underlining its confidence in the project's global appeal. According to a report by Pinkvilla, Sony has committed USD 25 million (approximately 235 crore) towards the international marketing and publicity of Ramayana. The producers will contribute an additional USD 15 million (approximately 140 crore), bringing the film's total marketing expenditure to USD 40 million (approximately 375 crore). Such a promotional budget is virtually unheard of for an Indian film and reflects the makers' ambition of launching Ramayana on the scale of a major Hollywood blockbuster. The report further states that Ramayana: Part One is expected to be mounted on a budget of around 1,500 crore, including production and marketing costs. (adsbygoogle = window.adsbygoogle || []).push({}) Meanwhile, the combined budget for both instalments is estimated to be close to 3,000 crore, making it comfortably one of the most expensive film franchises ever produced in Indian cinema. With Sony handling the international rollout and Karan Johar's Dharma Productions releasing the film in India, the makers are aiming for an unprecedented global theatrical launch. On the release front, Ramayana: Part One is currently being lined up for Diwali 2026. While Diwali falls on November 8, the makers are understood to be considering October 30 and November 6 as the two potential release dates, as reported earlier. The earlier date is reportedly being preferred to secure an IMAX release, as Godzilla Minus Zero is expected to occupy IMAX screens from November 6 onwards. An official announcement regarding the final release date is expected in the coming weeks.

BY SACNILK

Mumbai, July 24 - Director Nitesh Tiwari's ambitious big-screen adaptation Ramayana Part 1 has received a major boost ahead of its theatrical release, with Sony Pictures Entertainment coming on board as the film's international distributor. One of the leading studios in the world will handle the overseas release of the epic, making it one of the biggest global distribution deals for an Indian film. (adsbygoogle = window.adsbygoogle || []).push({}) The announcement, however, came alongside disappointing news for fans, as the makers confirmed that the much-awaited trailer has been postponed just hours before its scheduled online premiere. The trailer was expected to be released digitally on July 24 after being showcased at the film's San Diego Comic-Con panel. However, producer Namit Malhotra announced that the public release has been delayed, adding that the team is working on a revised launch plan. While no new release date has been revealed, the trailer was screened exclusively for attendees at Comic-Con, generating positive early reactions from those present. Sony's association significantly strengthens Ramayana's global ambitions. The studio's international distribution network is expected to give the film one of the widest overseas releases ever for an Indian production. (adsbygoogle = window.adsbygoogle || []).push({}) Starring Ranbir Kapoor as Lord Ram, Sai Pallavi as Sita, and Yash as Ravana, Ramayana: Part 1 is among the most anticipated Indian films. Directed by Nitesh Tiwari and produced by Namit Malhotra's Prime Focus Studios in association with Monster Mind Creations, the film is scheduled to release during Diwali 2026, with Ramayana: Part 2 expected to follow in 2027.

BY SACNILK

Mumbai, July 23 - The release schedule for the much-awaited Ramayana: Part 1 trailer has become clearer after a series of updates surfaced online. While the trailer is still set to debut at San Diego Comic-Con (SDCC) 2026 on July 24, the timing of its public online release has now been clarified following confusion caused by multiple reported schedules. (adsbygoogle = window.adsbygoogle || []).push({}) According to the latest developments, the Ramayana trailer will first be showcased during the film's SDCC panel, which is expected to take place between 3:15 AM and 4:15 AM IST on July 24. The presentation will feature producer Namit Malhotra, director Nitesh Tiwari, and stars Ranbir Kapoor and Yash, making it the film's first major international unveiling. Confusion arose after PVR Cinemas listed the trailer's premiere time as 10:00 AM IST on its official page. However, the film's team has since clarified that the official online release time is 8:00 AM IST, confirming that fans worldwide will be able to watch the trailer on the film's official digital platforms at that time. The 10:00 AM listing by PVR now appears to have been an outdated or incorrect schedule. (adsbygoogle = window.adsbygoogle || []).push({}) Ramayana: Part 1 is one of the most anticipated Indian films in recent years, starring Ranbir Kapoor as Lord Ram, Sai Pallavi as Sita, and Yash as Ravana. The makers have positioned the project as a global cinematic event, with its Comic-Con debut marking the beginning of an ambitious worldwide promotional campaign ahead of its theatrical release during Diwali 2026.

BY SACNILK

Mumbai, July 20 - The first trailer of Nitesh Tiwari's Ramayana: Part 1 may not have been released online yet, but it has already generated tremendous buzz following exclusive screenings for filmmakers, members of the media, and industry insiders. Those who attended the special preview have taken to social media to share overwhelmingly positive reactions, describing the film as one of the most ambitious cinematic spectacles ever attempted in Indian cinema. The early response has been particularly glowing for Ranbir Kapoor's portrayal of Lord Ram, with many praising his composed and graceful screen presence. Yash's Ravana has also emerged as one of the biggest talking points, with viewers describing his look and intensity as menacing and impactful. The film's grand scale, production design, and cinematography have received widespread appreciation, while the background score by A.R. Rahman and Hans Zimmer has been hailed as one of the trailer's standout elements. (adsbygoogle = window.adsbygoogle || []).push({}) Several filmmakers and industry personalities have also shared their admiration for the trailer. Director Atlee praised the visuals and performances, calling Yash "unbelievably lethal" as Ravana and Ranbir Kapoor "stunning" as Lord Ram. Many members of the media who attended the screening echoed similar sentiments, describing the trailer as "goosebumps-inducing," "divine," and a visual spectacle that sets a new benchmark for Indian filmmaking. While the response has been overwhelmingly positive, a few attendees pointed out that certain visual effects shots could benefit from additional refinement before the film's release. However, these observations have largely been overshadowed by the praise for the film's scale, performances, and technical excellence. With the online trailer yet to make its official debut, the enthusiastic word-of-mouth from the industry's first screening has significantly heightened anticipation, making Ramayana: Part 1 one of the most eagerly awaited Indian films in recent memory. (adsbygoogle = window.adsbygoogle || []).push({}) #JaiShriRam... Watched the trailer of #Ramayana in 3D, and there's just one word to describe it: SPECTACULAR.This 4-minute trailer – called #PrathamSankalp – leaves you absolutely mesmerised... The presentation, scale, visuals, VFX, and the background score are simply… pic.twitter.com/2tLQPp8PUq— taran adarsh (@taran_adarsh) July 20, 2026 Absolutely blown away by the #Ramayana trailer! What a vision by @NamitMalhotra sir and what incredible craft from @niteshtiwari22 sir.@TheNameIsYash bro looks unbelievably lethal, Ranbir Kapoor bro is stunning, and @Sai_Pallavi92 is ethereal. Every frame feels grand, fresh,…— atlee (@Atlee_dir) July 20, 2026 (adsbygoogle = window.adsbygoogle || []).push({}) WAIT FOR ITWATCH IT TO BELIEVE ITWORTH THE WAIT 3 DAYS TO GO - 🔥🔥🔥🔥🔥🔥🔥💥💥💥💥💥💥🙏🏻🙏🏻🙏🏻🙏🏻🙏🏻🧿🧿🧿🧿🧿🧿 #Ramayana— Himesh (@HimeshMankad) July 20, 2026 A lot to talk about #Ramayana trailer but can't share details until July 24 because it's on embargo! But I can tell you one thing that it definitely raises the bar of Indian cinema by several notches. Visuals are like a dream on big screen. All of us who have grown up…— Filmy Gautam (@filmygautam) July 20, 2026

BY SACNILK

The cinematic adaptation of the timeless epic, Ramayana, directed by Nitesh Tiwari, has remained one of the most discussed projects in Indian cinema. With a massive budget and a stellar cast that brings together the best of various industries, the film is being crafted as a global spectacle. In a significant development, it has come to light that a 34-minute footage of the film has been officially certified by the Australian Classification Board. This news has sparked a lot of conversation among fans who are eagerly waiting for the first glimpse of Ranbir Kapoor as Lord Ram and Sai Pallavi as Sita. According to the official certification details, the 34-minute footage has been granted an M (Moderate) rating. The primary reason cited by the Australian board for this classification is moderate violence. The application for this certification was submitted by Prathyangira Cinemas PTY LTD, indicating that the makers are already laying the groundwork for a massive international rollout. A 34-minute duration is quite substantial for a censor filing at this stage, leading to speculation that this could be a special extended preview, a prologue, or a detailed glimpse intended for international distributors and trade showcases. (adsbygoogle = window.adsbygoogle || []).push({}) To understand the implications of this rating, we must look at how the Australian classification system works. The M classification stands for Mature, signifying content with a moderate impact (such as moderate violence), and functions as an advisory guidance category rather than a legally restrictive one.Unlike the MA 15+ rating, which legally restricts entry to those under 15 unless accompanied by a parent or adult guardian, the M rating is advisory. It suggests that the content is best suited for persons aged 15 and over, but it does not legally prevent children of any age from viewing the film. Essentially, anyone can see an M-rated film, but the board advises parents that the themes or sequences might not be suitable for younger children. The mention of moderate violence is particularly interesting given the nature of the source material. While the Ramayana is a spiritual and emotional journey, it also culminates in a grand scale conflict between the forces of good and evil. The M rating suggests that Nitesh Tiwari is not shying away from a realistic portrayal of the epic's battlefield sequences. By opting for a tone that includes moderate violence, the film appears to be targeting a more grounded and intense cinematic experience rather than a purely sanitized version often seen in older television adaptations. (adsbygoogle = window.adsbygoogle || []).push({}) The buzz surrounding the film is amplified by its extraordinary ensemble. Apart from Ranbir Kapoor and Sai Pallavi, the film features Yash as the formidable Ravana, Sunny Deol as Hanuman, and Lara Dutta as Kaikeyi. The technical side is equally strong, with Namit Malhotra's Prime Focus and the Oscar-winning VFX house DNEG handling the visual effects. The goal is to create a visual masterpiece that matches the standards of global fantasy epics, and this early certification in Australia is a clear sign that the production is moving at a steady pace toward its massive theatrical release. As the project nears its next phases, this M-rated footage provides the first concrete hint regarding the film's artistic direction. It suggests a mature, high-stakes narrative that balances the divinity of the story with the gritty reality of an ancient war. For the global audience, this certification confirms that Ramayana is being prepared as a top-tier international production, ready to compete on the world stage with its scale, storytelling, and now, a certified mature tone.

BY SACNILK

With only a few days remaining before the Ramayana trailer release, new details have emerged regarding its official launch at the San Diego Comic-Con. On July 15, the Central Board of Film Certification (CBFC) cleared a 4-minute-15-second-long trailer for the film with a U certificate. This sets the stage for a major international presentation, where director Nitesh Tiwari and the core team are expected to unveil the first look of the epic to a global audience. One of the most significant updates involves the official trailer, which was cleared by the Central Board of Film Certification on July 15 with a U certificate. The makers have reportedly prepared two distinct versions for the launch. One cut, titled Trailer - Ramayana 3D, features a runtime of 4 minutes and 15 seconds, while a second version, intended for theatrical use, runs for exactly 4 minutes. This unusually long duration indicates that the team is ready to offer an extensive and detailed look into the mythological world they have built over the last few years. (adsbygoogle = window.adsbygoogle || []).push({}) The trailer launch is not just a digital release but a grand physical event in San Diego. The panel will be held in Ballroom 20, which is the second-largest venue at the convention center, capable of accommodating nearly 4,800 attendees. It is a prestigious slot, occurring between 3:15 pm and 4:15 pm PDT on July 23, which translates to 3:45 am to 4:45 am IST for viewers in India on Friday, July 24. The official Comic-Con website has listed producer Namit Malhotra and director Nitesh Tiwari alongside lead actors Ranbir Kapoor and Yash, referring to them as international superstars. The panel description promises much more than a simple screening. Attendees can expect never-before-seen footage, exclusive reveals, live performances, and special giveaways. This move puts Ramayana in the same league as global franchises like the Marvel Cinematic Universe, whose president Kevin Feige is scheduled for a major presentation in the larger Hall H on the following day to reveal the future of the MCU and likely the trailer for Avengers: Doomsday. By securing a spot in Ballroom 20, the makers are positioning the film as a global cinematic spectacle, backed by the visual effects expertise of DNEG and Prime Focus Studios. (adsbygoogle = window.adsbygoogle || []).push({}) Beyond the international buzz, the team has also launched a massive ground-level campaign in India titled Hamara Satya, Hamara Itihaas. This school outreach initiative, which began on July 9, aims to connect with over five lakh students across 400 schools in 18 different cities. Through quizzes, drawing competitions, and interactive sessions, the campaign focuses on the core values of the epic, engaging the next generation before the film’s theatrical release. It is a dual strategy that balances local cultural roots with global promotional ambitions. The scale of the production is further highlighted by its cast and crew. While Ranbir Kapoor leads as Rama and Yash takes on the role of Ravana, the film also features Sai Pallavi as Sita, Sunny Deol as Hanuman, and Ravi Dubey as Lakshman. Veterans like Arun Govil and Lara Dutta are also part of the ensemble as Dashrath and Kaikeyi. The musical score is a collaboration between Academy Award winners Hans Zimmer and A.R. Rahman, adding another layer of international appeal. With the first part scheduled for a Diwali 2026 release and the second in Diwali 2027, the San Diego Comic-Con showcase marks the beginning of what the creators call the largest cinematic undertaking in Indian film history.

BY SACNILK

Mumbai, July 16 - The promotional campaign for Nitesh Tiwari's massively anticipated Ramayana: Part 1 has officially entered its next phase, with the film's much-awaited trailer receiving clearance from the Central Board of Film Certification (CBFC) ahead of its global launch. The trailer has been awarded a 'U' certificate, making it suitable for audiences of all age groups. (adsbygoogle = window.adsbygoogle || []).push({}) According to the latest reports, two versions of the trailer have been certified. The theatrical trailer runs exactly 4 minutes, while the official digital version runs 4 minutes and 15 seconds. Both versions have received a clean U certificate, reflecting the makers' intention to position Ramayana as a grand family entertainer. The trailer is scheduled to make its worldwide debut on July 24, following an exclusive industry and media launch event. The extended runtime suggests that audiences will get a comprehensive look at the film's scale, introducing the principal characters, large-scale action sequences, breathtaking visual effects, and the mythical world envisioned by director Nitesh Tiwari. (adsbygoogle = window.adsbygoogle || []).push({}) Produced by Namit Malhotra's Prime Focus Studios in association with Monster Mind Creations, Ramayana: Part 1 stars Ranbir Kapoor as Lord Ram, Yash as Ravana, Sai Pallavi as Sita, Sunny Deol as Hanuman, and Ravie Dubey as Lakshman. The first instalment is slated to release in theatres on October 30, 2026, with Part 2 scheduled for Diwali 2027. With a four-minute-plus trailer now certified, anticipation is at an all-time high for what is widely expected to be one of the biggest cinematic events in Indian film history.

BY SACNILK

Plans are reportedly in motion to bring Ranbir Kapoor's Ramayana to Chinese theaters, signaling a significant attempt to re-enter the world's second-largest movie market. According to a recent report by Mid-day, director Nitesh Tiwari and producer Namit Malhotra are making significant moves to release and promote Ramayana: Part 1 in China. This is a huge development because the Chinese market has been largely closed off to Bollywood films since 2020. The choice of Nitesh Tiwari to lead this charge makes perfect sense. He is the man behind Dangal, which remains the most successful Indian film in China to date. That movie proved that Indian stories, when told with deep emotion and family values, have a massive fan base in the neighboring country. Now, with a story as culturally significant as the Ramayana, the makers are looking to tap into that potential once again on an even larger scale. (adsbygoogle = window.adsbygoogle || []).push({}) The promotional strategy seems to be quite elaborate. Sources suggest that the team is planning a four-day promotional tour featuring the lead trio: Ranbir Kapoor, Yash, and Sai Pallavi. The tentative plan includes a press event and a special screening at the Pingyao International Film Festival on September 24. Following this, they are looking to capitalize on China’s Golden Week, which starts on October 1, with a multi-city promotional run. This period is a major holiday season in China, making it the perfect time to grab the attention of the local audience. For context, Indian cinema had a golden run in China during the last decade. Films like Dangal and Secret Superstar became massive blockbusters there, often earning more in China than they did in India. Other films like Hindi Medium and even Thugs of Hindostan managed to find a place in Chinese theaters. However, geopolitical situations and the pandemic caused a long break. Ramayana is now being positioned as the film that could bridge that gap and bring Bollywood back to the global stage in a big way. (adsbygoogle = window.adsbygoogle || []).push({}) The scale of this project is unlike anything we have seen before. With a masive budget, the makers are leaving no stone unturned to ensure the VFX and production quality match international standards. Having Namit Malhotra's DNEG on board—a firm that has won multiple Oscars—already gives the film a global edge. By targeting the Chinese market, the producers are clearly aiming for a worldwide gross that could shatter many existing records. While the plans are still awaiting final approvals, the intent is clear. Ramayana is not just being treated as a domestic release, but as a global event film. If Ranbir Kapoor, Yash, and Sai Pallavi do head to China this September, it will mark the beginning of a new chapter for Indian cinema's international outreach. Fans are eagerly waiting to see how this ancient epic is presented to a modern, global audience.