BY SUNIT JANGIR

Chennai, May 15 - The buzz for Tamil superstar Suriya's Karuppu has exploded, with the BookMyShow ticket sales indicating one of the biggest openings ever for the actor in Tamil cinema. The action drama has generated tremendous hype across Tamil Nadu and overseas markets despite facing unexpected release hurdles. Directed by RJ Balaji, the film was originally scheduled to release on May 14, but the shows were cancelled for the entire day due to financial issues. The sudden disruption only amplified the buzz surrounding the film, especially amid the positive industry reports and strong early reactions. Karuppu was officially released on May 15 and has received an excellent response at the box office. (adsbygoogle = window.adsbygoogle || []).push({}) According to the latest update, the film is currently selling nearly 39K tickets per hour on BookMyShow for the Tamil version, which is a record pace for a Suriya starrer. The film has already sold over 200K tickets on the platform on May 15 only, for both Tamil and Telugu versions, with half of the day still left, registering massive audience interest. Also starring Trisha Krishnan, the fantasy action drama witnessed a sharp spike in bookings after positive fan reactions started surfacing online following the early shows. Fans have particularly praised Suriya's screen presence, emotional moments, and the film's mass appeal, which are expected to boost spot bookings further through the day. (adsbygoogle = window.adsbygoogle || []).push({}) Looking at the current trend, Karuppu is expected to score in the range of 20 crores gross at the domestic box office, which will be one of the biggest openings ever for Suriya. With positive word of mouth pouring in, the film is set for a big opening weekend at the worldwide box office.

BY SUNIT JANGIR

Mumbai, May 15 - Amid the growing suspense, JioHotstar has finally provided the update regarding the digital release of Dhurandhar 2: The Revenge. The Ranveer Singh-starrer has been in theatres since March 19 and has done extraordinary business at the box office by emerging as the second-highest-grossing Indian film of all-time. JioHotstar had acquired the post-theatrical streaming rights of Ranveer Singh starrer, and it was assumed to be released digitally on May 15, after completing 8 weeks (56 days) in theatres. However, there was no update from the platform, which raised curiosity among the fans about when the film will actually be available on OTT. (adsbygoogle = window.adsbygoogle || []).push({}) JioHotstar Announces Digital Release of Dhurandhar 2 On Friday, JioHotstar teased the much-anticipated OTT release of the spy action thriller. Taking to X (formerly Twitter), the streamer teased, "Ladies and gentlemen, are you ready for this?", and confirmed via a short clip that the film will start streaming very, very soon. Meanwhile, on its app, the streamer has listed the film for June 4 release. Dhurandhar 2 has already passed 8 weeks of the routine theatrical window, and going by the latest update from the makers, it is clear that the makers have extended the window. This makes sense since the film is still regularly earning over 30 lakh daily despite being in its 9th week, and has grossed around 1800 crores worldwide. (adsbygoogle = window.adsbygoogle || []).push({}) Ladies and gentlemen, are you ready for this? 😉 pic.twitter.com/yYGs06uI4H— JioHotstar (@JioHotstar) May 15, 2026 (adsbygoogle = window.adsbygoogle || []).push({}) Netflix To Release Extended Version Internationally The Ranveer Singh starrer has started streaming internationally on the platform from midnight in several international territories. As confirmed by the platform, it will stream the uncut version of the film outside India starting May 15. It has been released under the extended title Dhurandhar: The Revenge (Raw and Undekha) and will reportedly include additional footage along with uncensored dialogues that were removed from the theatrical cut.

BY SUNIT JANGIR

Mumbai, May 15 - Mounting a big-budget war film is among the toughest challenges in filmmaking. From military research to realistic combat design and large-scale outdoor shoots to VFX, sound design, and emotionally charged music, every detail demands precision and massive investment. But trade experts say a great spectacle alone no longer guarantees box office success. Today's audiences want authenticity, emotion, and characters they can connect with beyond the battlefield. Over the span of six months, there were some major war films that were released in theatres. The audience verdict, though, was evident with Border 2 emerging as a big blockbuster and eventually becoming the most successful war film of recent times with 450 crores worldwide gross collection. (adsbygoogle = window.adsbygoogle || []).push({}) Industry chatter suggests that the film's emotional storytelling and patriotic core struck a chord with viewers across generations, proving that the appetite for war dramas coupled with a strong emotional core is still very much alive. Many within the trade are now crediting the Duttas for once again redefining the genre they mastered decades ago. With Border and now Border 2, producer and co-writer Nidhi Dutta has shown that the secret to a successful war film lies not just in scale, but in soul. The blockbuster success of Border 2 has reignited interest in the genre. Produced by Nidhi Dutta under JP Films, and Bhushan Kumar of T-Series, Border 2 stars Sunny Deol, Varun Dhawan, Diljit Dosanjh, and Ahaan Shetty, and was released on 23rd January 2026.

BY SUNIT JANGIR

Mumbai, May 15 - After delivering a big hit in the form of Bhooth Bangla, superstar Akshay Kumar is set for another laugh riot in Ahmad Khan-directed Welcome To The Jungle. The third instalment in the iconic Welcome franchise has been in the making for quite some time and is now gearing up for release on June 26. On Friday (May 15), the makers dropped the teaser without prior announcement, and this came as a pleasant surprise for the fans. The teaser is filled with laugh-out-loud moments, set against a forest (Jungle) backdrop. The teaser promises that Welcome 3 will stay true to the franchise's trademark style of slapstick humour, outrageous confusion, and nonstop comic situations. (adsbygoogle = window.adsbygoogle || []).push({}) Produced by Firoz Nadiadwallah, Cape Of Good Films, Seeta Films, Rakesh Dang, Vedant Vikaas Baali, and Base Industries Group, Welcome To The Jungle has generated strong excitement across social media, with fans expressing confidence in the film's box office prospects and Akshay Kumar's winning streak. With the teaser, the makers have confirmed that the film will be released as scheduled, on June 26. (adsbygoogle = window.adsbygoogle || []).push({}) Meanwhile, as per the reports, JioStar has acquired the film's domestic theatrical rights, along with satellite and OTT rights. This means the film will release nationwide under JioStar's distribution, followed by its television premiere and digital streaming on JioHotstar, giving the company complete control over its India lifecycle. Directed by Ahmed Khan, Welcome 3 stars Akshay Kumar, along with Suniel Shetty, Paresh Rawal, Sanjay Dutt, Arshad Warsi, Jacqueline Fernandez, Disha Patani, Raveena Tandon, Lara Dutta, Tusshar Kapoor, Shreyas Talpade, Krushna Abhishek, and Kiku Sharda, among others, in key roles.

BY CHRISTA LINCY

Athiradi has finally made its grand debut at the box office, and the initial response suggests a very positive start for this Malayalam action-drama. The film follows a high-stakes narrative filled with intense moments that have clearly drawn the audience to the theatres in large numbers. While the journey began with limited premiere shows on Wednesday, the full-fledged opening on Thursday has set a strong tone for the days ahead. If we look at the opening day performance, the film collected a net of 5.55 crore on its first Thursday. This is a massive jump of 967.3 per cent from the premiere day (Day 0), which had collected 0.52 crore from just 115 shows with a high occupancy of 77 per cent. This brings the total India net collection after day one to 6.05 crore. In terms of gross earnings, the India total stands at 7.04 crore, and with an overseas contribution of 3.50 crore (estimated), the worldwide gross has reached 10.50 crore. The film's reach was quite wide for a Malayalam release, with 1,915 shows screened on the opening day. The average occupancy across these shows was 52.0 per cent, which is quite healthy. Kerala, as expected, was the primary contributor, bringing in a gross of 5.50 crore. Other regions like Karnataka and Tamil Nadu added 0.55 crore and 0.22 crore, respectively, while the rest of India contributed 0.12 crore. The advance booking, including premieres, had already signalled a strong start by gathering 2.78 crore in gross collections. (adsbygoogle = window.adsbygoogle || []).push({}) In terms of regional occupancy, some pockets saw exceptional performance. Kozhikode led the way with a fantastic 75.5 percent occupancy across 83 shows, while Kochi recorded 60.8 percent occupancy from 205 shows. The night shows in these regions were particularly crowded, with Kozhikode reaching as high as 91 percent. Other major cities like Trivandrum and Chennai also maintained steady interest with 43.3 percent and 44.8 percent occupancy respectively. The digital engagement for the film has been very high as well. On its first day, Athiradi sold 204K tickets on BookMyShow, reflecting the high anticipation among the youth and urban audience. This strong ticket movement helped the film secure the third-biggest opening for a Mollywood film in 2026, trailing only behind Patriot (10 crore) and Aadu 3 (6.03 crore). It also successfully moved past the opening day numbers of Vaazha 2, which had collected 4.75 crore. On the national chain front, Athiradi sold a total of 13,380 tickets on its opening day across PVR, INOX, and Cinepolis. Breaking this down with the nearest rounded figures, PVR accounted for 8,640 tickets, INOX sold around 2,250 tickets, and Cinepolis contributed 2,490 tickets to reach the total. (adsbygoogle = window.adsbygoogle || []).push({}) Despite this strong start, Athiradi narrowly missed out on entering the all-time top 10 opening day list for Malayalam cinema. To give you some context, the tenth spot on that list is currently held by King Of Kotha with 5.60 crore, meaning Athiradi was just 5 lakhs away from breaking into the record books. Here is a look at the current top 10 opening day net collections in Mollywood history for perspective. L2: Empuraan - ₹ 18.60 Cr Patriot - ₹ 10.00 Cr Bha. Bha. Ba. - ₹ 6.70 Cr Aadujeevitham - The Goat Life - ₹ 6.55 Cr Marakkar: Lion of the Arabian Sea - ₹ 6.30 Cr Turbo - ₹ 6.25 Cr Aadu 3 - ₹ 6.03 Cr Bheeshma Parvam - ₹ 5.80 Cr Malaikottai Vaaliban - ₹ 5.65 Cr King Of Kotha - ₹ 5.60 Cr Overall, Athiradi has had a very successful launch. With a solid worldwide gross already surpassing the 10 crore mark and strong occupancy trends, the film is well-positioned for a productive first weekend. The positive reception in Kerala and steady ticket sales on BookMyShow suggest it will continue to perform well. However, with the highly anticipated Drishyam 3 set to arrive on May 21, we will likely see some screen sharing in the coming days. It will be interesting to wait and watch how the movie maintains its momentum once that competition arrives.

BY CHRISTA LINCY

Bhooth Bangla is a delightful horror-comedy that brings back the iconic collaboration of Akshay Kumar and filmmaker Priyadarshan. The film follows a London-based man who inherits a massive, cursed ancestral palace in India and gets caught in a series of spooky yet hilarious situations while facing a mythological demon This mix of chills and chuckles has clearly worked wonders, as the movie has completed its fourth week with a very strong performance at the box office. Ending its fourth week on a high note, the film has managed to collect a total net of 14.30 crore over the last seven days. On its 28th day, the movie collected 1.25 crore net, showing zero drop from the previous day. Holding steady like this on a Thursday is a clear sign that the word-of-mouth remains positive and the audience is still coming in to enjoy the laughs. The film had a wide reach this week, and on Day 28 alone, it was screened across 4,061 shows. This brings the cumulative show count since the release to a massive 196,561 shows. Even after nearly a month in theaters, the movie is commanding a significant number of screens, which has helped it maintain a consistent flow of revenue. The overall performance for the fourth week has been exceptional, with the film raking in a net collection of 14.30 crore. This is a massive number that places it at the very top of the charts when compared to other major post-pandemic releases in their fourth weeks. Here is the day-wise breakdown for the week. (adsbygoogle = window.adsbygoogle || []).push({}) Bhooth Bangla - Week 4 India Net CollectionWEEK 4 DAYINDIA NET COLLECTIONDay 22 (Friday)₹ 1.75 CrDay 23 (Saturday)₹ 3.00 CrDay 24 (Sunday)₹ 4.00 CrDay 25 (Monday)₹ 1.35 CrDay 26 (Tuesday)₹ 1.70 CrDay 27 (Wednesday)₹ 1.25 CrDay 28 (Thursday)₹ 1.25 CrTotal Week 4₹ 14.30 Cr When we look at the ticket sales in the big multiplex chains, the fourth week saw a total of 56,592 tickets sold across PVR, INOX, and Cinepolis. Looking specifically at Thursday, these chains sold roughly 2,970 tickets in total. PVR led the way with around 1,305 tickets, followed by INOX with 1,245 tickets, and Cinepolis contributing about 420 tickets. These numbers show that the urban audience in major cities is still actively supporting the film. (adsbygoogle = window.adsbygoogle || []).push({}) The digital footprint on BookMyShow is equally impressive. In the fourth week, the film recorded 234K ticket bookings on the platform. The weekend was particularly busy, with Sunday peaking at over 59K tickets. With these additions, the total number of tickets booked for Bhooth Bangla on BookMyShow has now crossed the 3 million mark, reaching 3,070,380 tickets in total. This level of engagement is a testament to the film popularity across different regions. With this strong fourth-week finish, Bhooth Bangla has now solidified its position as one of Akshay Kumar's top-performing films in the post-pandemic era. It has officially surpassed the lifetime collections of OMG 2, moving into the third spot on his list of post-covid hits. Currently, Sooryavanshi and Housefull 5 hold the first and second positions. It is fascinating to see that Bhooth Bangla fourth-week collection of 14.30 crore is actually higher than what his other hits managed during the same period, outperforming Sooryavanshi (6.43 crore), OMG 2 (7.40 crore), and Housefull 5 (2.30 crore) in their respective fourth weeks. To give you the full picture of its financial success, the total India net collection now stands at 164.30 crore, with a gross collection of 194.82 crore. The film has also found an audience overseas, adding 53.30 crore to the kitty. All combined, the worldwide gross collection has reached a fantastic 248.12 crore. For a horror-comedy, these are exceptional numbers, and it looks like the film will continue to add more to its total in the coming days.

BY CHRISTA LINCY

Dhurandhar 2: The Revenge is a high-octane action thriller that continues the gritty saga of justice and retribution. The film follows a relentless protagonist navigating a web of betrayal to settle old scores, and this gripping narrative has clearly resonated with the audience for over eight weeks now. Even as it approaches the end of its second month in theaters, the movie is showing remarkable stamina at the box office. If we look at the performance yesterday, Day 57 proved to be another steady day for the film. It managed to collect a net of 0.35 crore across the country. When compared to the previous day collection of 0.37 crore, this represents a minor drop of about 5.4 percent. For a film in its ninth week, maintaining such low levels of attrition is quite impressive and suggests that there is still a niche audience catching up with the action on the big screen. In terms of screen presence, the movie played across 735 shows on its 57th day, maintaining an average occupancy of 14.0 percent. This brings the total number of shows screened since the release to a massive 521,461. The steady occupancy even on a weekday shows that the film still holds value for exhibitors who are keeping it in their schedules alongside newer releases. (adsbygoogle = window.adsbygoogle || []).push({}) The eighth week has been quite productive overall, with the film racking up a total net collection of 3.89 crore. While the numbers are naturally lower than the initial weeks, the consistency is what stands out. Most of the contribution came from the Hindi version, which remains the primary driver for this franchise. Here is a look at how the eighth week played out day by day. Dhurandhar 2: The Revenge - Week 8 Collection BreakdownWEEK 8 DAYINDIA NET COLLECTIONDay 51 (Friday)₹ 0.42 CrDay 52 (Saturday)₹ 0.90 CrDay 53 (Sunday)₹ 1.10 CrDay 54 (Monday)₹ 0.35 CrDay 55 (Tuesday)₹ 0.40 CrDay 56 (Wednesday)₹ 0.37 CrDay 57 (Thursday)₹ 0.35 CrTotal Week 8₹ 3.89 Cr (adsbygoogle = window.adsbygoogle || []).push({}) Looking at the ticket sales in national chains like PVR, INOX, and Cinepolis, the film sold a total of 36,111 tickets during the eighth week. On Day 57 specifically, the sales were around 2,220 tickets. Breaking this down with rounded figures, PVR accounted for 1,180 tickets, INOX contributed around 710 tickets, and Cinepolis added another 330 tickets. These chains continue to provide a stable base for the film collections even after 57 days of its theatrical run. The performance on BookMyShow further highlights the film enduring popularity. In the eighth week alone, about 81,000 tickets were booked through the platform. The daily trend on BMS showed a peak on Saturday with 19.48K tickets and Sunday with 15.98K tickets, followed by a steady weekday average of around 6K to 10K tickets. With 6.48K tickets sold on Thursday, the cumulative tickets booked on BookMyShow since the film release has reached a staggering total of 1,83,00,470. Taking the global perspective into account, Dhurandhar 2: The Revenge has reached a massive worldwide gross of 1,796.51 crore. This includes a total India gross of 1,369.84 crore and an overseas contribution of 426.67 crore. The total India net collection currently stands at 1,144.56 crore. Even on Day 57, the overseas market chipped in with 0.02 crore, proving that the film appeal has truly been global. It has been a phenomenal journey for the sequel, solidifying its place as a historical blockbuster.

BY SUNIT JANGIR

Mumbai, May 14 - Jio Studios and Mumbai Film Company's historical action drama Raja Shivaji is inching closer to creating history after becoming the second-highest-grossing Marathi film of all time. The film has crossed the 90 crores gross mark worldwide after its second week and is now marching towards the prestigious 100 crores milestone. Raja Shivaji Becomes Second Biggest Marathi Grosser (adsbygoogle = window.adsbygoogle || []).push({}) Directed by and starring Riteish Deshmukh as Chhatrapati Shivaji Maharaj, Raja Shivaji is expected to end its second week with 91+ crores gross worldwide. The film is estimated to collect 2.25+ crores on its second Thursday, which will help it surpass the lifetime collection of the female-led blockbuster Baipan Bhari Deva. Released in June 2023, Baipan Bhari Deva had emerged as a sensational success by grossing 90.50 crores worldwide during its theatrical run, making it the second-highest-grossing Marathi film at the time. With Raja Shivaji overtaking that benchmark, the film now stands behind only Sairat, which remains the industry’s all-time highest grosser with around 110 crores gross worldwide. (adsbygoogle = window.adsbygoogle || []).push({}) Highest-Grossing Marathi Films S. No. Movie Worldwide Gross 1 Sairat (2016) ₹ 110 Cr 2 Raja Shivaji (2026) ₹ 91+ Cr (14D) 3 Baipan Bhari Deva (2023) ₹ 90.50 Cr 4 Ved (2022) ₹ 73 Cr 5 Natsamrat (2016) ₹ 46 Cr* As of May 14, 2026. (adsbygoogle = window.adsbygoogle || []).push({}) Raja Shivaji Eyes 125+ Crore Gross Finish Based on the life of Chhatrapati Shivaji Maharaj, the founder of the Maratha Empire, Raja Shivaji is now expected to enter the 100 crores gross club during its third weekend. The film will become only the second Marathi movie in history to achieve the feat after Sairat. Though the day-to-day collections have started slowing down after a phenomenal start, the film is still showing a strong theatrical hold across Maharashtra. Trade estimates currently suggest a lifetime finish of 125+ crores gross worldwide. If the film achieves the projected total, Raja Shivaji will emerge as the highest-grossing Marathi film of all time, surpassing Sairat and setting a new benchmark for the Marathi film industry.

BY SUNIT JANGIR

Kochi, May 14 - The advance booking of superstar Mohanlal's Drishyam 3 is getting bigger with each passing day. Jeethu Joseph's directorial suspense thriller is heading toward one of the biggest openings in Malayalam cinema history as the buzz around the return of Georgekutty reaches another level ahead of release. As per the latest trade reports, Drishyam 3 has now crossed 4 crore gross in Kerala alone for the opening day. The film has sold over 2 lakh tickets in the state, while worldwide booking has crossed the 7-10 crore gross mark, with 7 days still left for release. Kochi, Trivandrum, and Calicut are emerging as the strongest-performing centres, and several premium shows are already nearing sold-out status. (adsbygoogle = window.adsbygoogle || []).push({}) The film had initially crossed 1 crore in Kerala pre-sales within hours of bookings opening before witnessing a steady surge over the following days. The response was superb despite limited shows initially available, indicating huge anticipation among audiences for the third instalment of the iconic thriller franchise. (adsbygoogle = window.adsbygoogle || []).push({}) The Mohanlal's thriller is pacing ahead of recent Mollywood blockbusters in terms of advance momentum. Industry estimates indicate that the film could challenge opening-day records in Kerala if the current pace continues and more shows are added in the coming days. Directed by Jeethu Joseph, the third instalment of the iconic franchise is releasing on May 21 and is being positioned as one of the biggest pan-India Malayalam releases ever. Apart from Malayalam, the film will also release in Telugu, Tamil, and Kannada dubbed versions.

BY CHRISTA LINCY

Raja Shivaji is nearing the end of its second week at the box office, and the film continues to show its strength in specific markets. On its 13th day, which was the second Wednesday, the movie collected 1.90 crore net in India. This represents a 24 percent drop from the 2.50 crore it earned on Tuesday, which is a fairly standard trend for mid-week screenings. With this latest addition, the total India net collection has officially crossed the 75 crore milestone, standing at exactly 75.05 crore so far. The Marathi version remains the primary engine behind the film's success. On day 13, the Marathi screenings contributed 1.40 crore from 1,855 shows with a healthy 18 percent occupancy. In comparison, the Hindi version brought in 0.50 crore from 1,915 shows with an 8 percent occupancy. Looking at the total language-wise split since release, the Marathi version has grossed 53.15 crore net, while the Hindi version has added 21.90 crore to the total. This highlights the movie's massive appeal in its home region. Regional occupancy data shows exactly where the film is resonating most. In the Marathi market, Pune recorded a strong overall occupancy of 20.5 percent across 358 shows, while Mumbai maintained 14.3 percent occupancy with 481 shows. Night shows in Pune were particularly busy, peaking at 26 percent. In the Hindi market, the National Capital Region and Ahmedabad saw overall occupancy levels of about 6 percent, indicating a more selective audience in those regions. Across all versions, the film held on to 3,770 shows on Wednesday. National cinema chains have also provided a consistent flow of audience. On Wednesday, PVR, INOX, and Cinepolis sold a combined total of roughly 8,020 tickets. Specifically, PVR accounted for approximately 3,090 tickets, followed closely by INOX with 3,190 tickets. Cinepolis contributed another 1,740 tickets to the daily tally. These figures match the steady trajectory seen throughout the second week, showing that the movie still has a reliable multiplex audience despite being nearly two weeks old. (adsbygoogle = window.adsbygoogle || []).push({}) The ticket sales data on BookMyShow further illustrates the movie's massive reach. Total ticket sales on the platform have now officially crossed the 2 million mark, standing at 2,035,810 tickets. After a huge first week where 1.22 million tickets were sold, the second week has seen a logical tapering of numbers. Daily sales in the second week started at 109K on Friday and adjusted to 44.41K by Wednesday. When you include the 217K pre-sale tickets, it is clear that Raja Shivaji has been one of the most consistent performers in terms of digital bookings this year. What is truly remarkable about this run is that Raja Shivaji has already entered the elite list of all-time Marathi blockbusters, and it hasn't even been a month since its release. With a worldwide gross of 89 crore, it has already comfortably surpassed the lifetime worldwide collection of Ved (73 crore) and is on the verge of overtaking Baipan Bhari Deva (91 crore). While its India net collection still trails slightly behind these hits, that is largely due to the film's dual-language release strategy. Unlike the previous record-holders, Raja Shivaji has a steady Hindi version, which has helped push its global numbers much faster. At this current pace, it is only a matter of time before it claims the top spot on the worldwide leaderboard for the genre. Taking a step back to look at the bigger picture, the total India gross collection, which includes taxes, has reached 88.88 crore. The film has successfully navigated the mid-week hurdle and is now positioned to add more to its tally over the upcoming third weekend. The consistent performance in the Marathi belt and the steady multiplex interest suggest that Raja Shivaji will continue to be a significant player at the box office for the remainder of its theatrical run.

BY SUNIT JANGIR

Mumbai, May 14 - Ayushmann Khurrana is stepping back into the commercial rom-comedy space with Pati Patni Aur Woh Do, co-starring Wamiqa Gabbi, Rakul Preet Singh, and Sara Ali Khan. Directed by Mudassar Aziz, the film banks on chaotic relationship comedy, confusion-driven humour, and family entertainment. There was a time when sequels were box office guarantees, but things are not the same in the present scenario, especially for a non-star film. The recent trends indicate that the films which failed to take a decent start stuggled in their box office, and the opening day prospects aren't looking good for PPAWD, which is heading towards the opening of five crore net range. (adsbygoogle = window.adsbygoogle || []).push({}) Directed by Mudassar Aziz, Pati Patni Aur Woh Do has struggled to create even decent pre-release excitement right from its announcement phase. Despite being a sequel to a commercially successful rom-com, the film's reveal arrived in a surprisingly low-key manner and failed to spark major social media conversation or audience curiosity. In today's theatrical landscape, sequel announcements often trend instantly with posters, teasers, motion videos, or surprise casting reveals. However, Pati Patni Aur Woh Do largely came without generating that "event film" feeling. The announcement lacked a strong promotional hook, which immediately affected the film's early buzz cycle. (adsbygoogle = window.adsbygoogle || []).push({}) That muted response has continued into the marketing phase as well. Months after the announcement, the film still hasn't built widespread anticipation among audiences, especially compared to other upcoming Bollywood sequels. The absence of aggressive promotions, viral music, or high-energy campaigns has made the sequel feel unusually quiet for a commercial rom-com. More importantly, PPAWD looks more like a studio-driven extension of a successful title rather than a film audiences were actively demanding. The original Pati Patni Aur Woh worked because of its fresh humour, entertaining performances, and surprise factor, which is clearly missing in the upcoming film. As a result, the film is increasingly looking like another word-of-mouth-dependent theatrical release, and that is going to decide its fate.

BY CHRISTA LINCY

Krishnavataram Part 1: The Heart has officially completed its first week at the box office, providing a clear picture of how the audience has received this new release. On its seventh day, which was the first Wednesday, the film collected 1.50 crore net in India. This represents an 18.9 percent drop from Tuesday's collection of 1.85 crore. While a mid-week dip is common, the film has managed to maintain a decent level of interest, bringing its total India net collection to 12.07 crore after seven days of theatrical run. To look at how the different languages contributed on day seven, the Hindi version remains the main driver, bringing in 1.32 crore from 1,983 shows with a 16 percent occupancy. The Telugu version added 0.15 crore from 161 shows with a 21 percent occupancy, while the Tamil market contributed 0.03 crore from 48 shows with an occupancy of 23 percent. These figures show the film's primary reliance on the Hindi market, while the regional versions provide a steady supplement from a smaller number of screens. The ticket sales data on BookMyShow also tells an interesting story of how the buzz evolved during the week. Total ticket sales on the platform have reached 314.78K so far. After starting with 14.18K tickets on the first Thursday, the film saw a significant surge over the weekend, peaking on Sunday with 71.32K tickets sold. For Wednesday, the platform recorded 33.98K ticket bookings, which is a natural adjustment following the high volumes seen earlier in the week. These steady bookings indicate that the film has established a consistent base of interest across various regions. In the major national cinema chains, the performance remained stable through the mid-week period. On Wednesday, PVR, INOX, and Cinepolis combined to sell roughly 8,630 tickets. Specifically, PVR recorded about 3,880 tickets, followed by INOX with approximately 2,930 tickets, while Cinepolis contributed around 1,820 tickets. Across the entire first week, these major chains have sold a total of nearly 91,270 tickets, reflecting the film's reliance on multiplex audiences. (adsbygoogle = window.adsbygoogle || []).push({}) The cumulative totals for the first week highlight a strong regional footprint. Out of the 12.07 crore total net, the Hindi version has contributed 11.14 crore from over 11,000 shows. The Telugu market follows with 0.71 crore, while the Tamil market has added 0.22 crore. When we look at the gross collections, which include taxes, the total India gross stands at 14.29 crore. The film has managed to sustain over 2,000 shows daily through the week, which has been crucial in building this total despite the fluctuating occupancy levels. To see how the daily collections progressed through the first week, here is the breakdown of the net earnings from day one to day seven: Krishnavataram Part 1: The Heart - 7-Day India Net CollectionDAYINDIA NET COLLECTIONDay 1 (Thursday)₹ 0.42 CrDay 2 (Friday)₹ 1.15 CrDay 3 (Saturday)₹ 2.25 CrDay 4 (Sunday)₹ 3.55 CrDay 5 (Monday)₹ 1.35 CrDay 6 (Tuesday)₹ 1.85 CrDay 7 (Wednesday)₹ 1.50 CrTotal₹ 12.07 Cr As the film enters its second week, the focus will be on its ability to hold screens against new releases. The trajectory seen so far shows a film that gained momentum over its first weekend and is now settling into a steady weekday rhythm. While the initial numbers were modest, the total net surpassing the 12-crore mark in a single week provides a solid foundation. The coming days will determine the long-term potential of the project as it moves past its debut week hurdles.