Tollywood
Hari Hara Veera Mallu Day 4 Collection: Pawan Kalyan-starrer Tops 100 Crore Worldwide But Remains Underwhelming In The Opening Weekend
Hyderabad, July 28 - Telugu superstar Pawan Kalyan’s much-awaited period action drama Hari Hara Veera Mallu has officially crossed the 100 crore gross mark at the worldwide box office. However, despite hitting this major milestone, the film's performance over its extended four-day opening weekend has been widely regarded as underwhelming. ## Directed by Krish Jagarlamudi and A. M. Jyothi Krishna, the film was released amid massive hype and fan frenzy, which translated into a record-breaking opening day for the superstar. But the euphoria was short-lived. The movie started shrinking afterwards due to poor reviews and word of mouth. ## HHVM had all the makings of a blockbuster — a mass hero in a grand avatar, period setting, wide promotions and a big opening, which ideally should have helped it to top the 100 crore mark on its second day itself, but that wasn't the case, as it took the complete 4-day extended weekend (plus paid premiere) to get there. ## While the film did register a slight upward trend on Saturday and Sunday, the sharp drop on Friday was too steep to recover from. This abrupt fall halted any chance of a stable box office trajectory. ## What Is Next For Hari Hara Veera Mallu? ## There were criticisms of the VFX and the runtime of the movie, which led to its downfall. The makers have reportedly uploaded the updated version in cinemas worldwide. However, the rebound seems extremely difficult from hereon, as the negative word of mouth has already spread all across. ## The weekday audience profile will shift significantly compared to the fan-dominated weekend crowd. Unless there's a miraculous word-of-mouth turnaround, it seems unlikely that Hari Hara Veera Mallu will be able to sustain enough momentum to reach its break-even mark of 225 crore worldwide gross. ## Stay tuned...