Box Office: Akshay Kumar's 'Sarfira' Opening Day Box Office Expectations

Mumbai, July 11 - Akshay Kumar's biographical drama Sarfira, a remake of the Tamil movie Soorarai Pottru, is finally hitting the big screens on July 12 after multiple delays and postponements. The movie is directed by Sudha Kongara who also directed the original movie starring Suriya.

Sarfira has been the most anticipated new movie for the last couple of weeks, as per the IMDb's real-time popularity but the pre-sales response is telling a completely different story. The advance booking of Sarfira opened a couple of days ago but it has been progressing at a snail's pace and is not going anywhere.



As of 4 PM on July 11, the pre-sales gross collection of Sarfira is only approximately 32 lakh with 15.6K sold for the opening day. With not much time left for the first show to start, the advance sales of the movie are heading for around 50+ lakh for the opening day which is very low.

In comparison to the previous movies of Akshay, the pre-sales of Sarfira are trending a little above Selfiee which finished opening day sales at just around 40 lahks, and below Mission Raniganj (76 lakh gross), which are among the lowest for the actor in many years. Sarfira's pre-sales will probably finish somewhere between Selfiee and Mission Raniganj.

Selfiee opened at around 2.50 crores net while Mission Ranigang took the start of 2.80 crores net and a similar sort of opening is expected for Sarfira with a possibility of 3+ crores start depending on word of mouth. However, unlike Selfiee, Sarfira has to face challenges, first with holdover Kalki 2898 AD which is running strongly and second with Kamal Haasan's Indian 2 which is also releasing on July 12.

Sarfira is not a mass entertainer, plus the original version of the film has widely been watched by the Hindi audience so the areas where a movie can grow are limited. Positive word of mouth is a must for the movie to expect some sort of growth over the weekend.

Stay tuned...