Hollywood
Supergirl Box Office: DC Superhero Film Crashes With Likely $100+ Million Loss To Warner Bros.
BY SACNILK
Mumbai, July 1 - DC's latest superhero film Supergirl has emerged as one of the biggest box-office disappointments of the year, with Hollywood trade analysts projecting losses that could exceed $100 million for Warner Bros. Discovery. The film opened to around $63 million worldwide, a weak debut for a comic-book blockbuster carrying a production budget estimated between $170 million and $185 million. (adsbygoogle = window.adsbygoogle || []).push({}) Starring Milly Alcock as Kara Zor-El, Supergirl was expected to continue the momentum of DC Studios' rebooted cinematic universe. However, mixed audience reactions and softer-than-expected ticket sales quickly raised concerns about the film's long-term performance. Reports suggest the studio also spent more than $100 million on global marketing, pushing the overall investment far higher. The film scored $37.10 million domestically (North America) and $25.50 million internationally in the opening weekend, which is lower than WB's own estimates. Per Variety, the movie now faces an uphill battle to recover its costs. Since studios receive only a portion of ticket revenue after theatres split, analysts believe Supergirl would need to earn well above $400 million globally to approach profitability. Current projections place its final worldwide total much lower, potentially resulting in losses between $100 million and $150 million. (adsbygoogle = window.adsbygoogle || []).push({}) The disappointing performance has reignited debate over superhero fatigue in Hollywood. Industry observers point to increasing audience burnout, heavy summer competition, and the challenge of launching lesser-known comic-book characters as major reasons behind the underwhelming turnout. Some critics have also questioned the film's marketing strategy and tonal direction.