IPL 2020 Winning The TRP Game Over Bigg Boss 14 For Now
This year, due to the covid-19 pandemic, the most talked-about clash has not happened on the big screen. It is being installed on TV sets, between the Indian Premier League (IPL) and the reality TV show, Bigg Boss.
As expected, the IPL 13 is clearly bossing the TRP ratings over the blockbuster controversial reality show being hosted by the superstar Salman Khan.
According to a report by the Broadcast Audience Research Council (BARC), the opening week of the cricket tournament this year saw 21 percent growth in average impressions per match as compared to 2019, despite one less match and fewer channels than last year (as stated by IANS).
The report stating out that a total of 269 million viewers watched IPL in its opening week, with 11 million more viewers per match compared to 2019, adding that 44 percent of TV households watched IPL-13 Live, with a peak in viewership for HD channels.
The 13th edition of IPL opened on September 19 with Mumbai Indians taking on Chennai Super Kings in the first match held at United Arab Emirates (UAE). The opening match witnessed a viewership of 52 million impressions (29 percent higher than 2019) and was watched by 158 million viewers (21 percent higher than 2019), reported IANS.
On the other hand, after a hugely successful season 13, Bigg Boss returned with season 14 on October 3. With Bollywood superstar, Salman Khan returning as a host, the contestants roster included Eijaaz Khan, Nikki Tamboli, Pavitra Punia, Abhinav Shukla, Rubina Dilaik, Jasmin Bhasin, Jaan Kumar Sanu, Rahul Vaidya, Nishant Singh Malkani, Shezaad Deol, and Sara Gurpal. Star contestants of previous editions - Sidharth Shukla, Hina Khan, and Gauahar Khan, joined as Toofani Seniors.
Reportedly, the show failed to make it to the top five in the opening week (October 3 to 9). In the Hindi Speaking Markets (Urban), the viewing minutes in billions for the launch week of season 14 was 3.1. As compared to previous seasons, this is better. The season 13 sum was 2.5, season 12 was 2.6, and season 11 was 2.
In the Hindi Speaking Market (Urban and rural), the launch week registered 3.9 billion viewing minutes. Season 13 and 12 had garnered 3.4, and season 11 was 2.5.
Though the TRP for Bigg Boss 14 isn't that bad, the show is expected to pick the pace once IPL ends on November 10. That, though, depends on how the show unfolds and whether the contestants manage to grab the attention of the viewers with fresh tricks, which they have been failed to do so far.
Stay tuned...
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