Indian Box Office To Reach Over 12000 Crores In 2022: Report
Mumbai, June 3 - The Indian box office is back on track and heading towards a blockbuster finish in 2022. After the turbulent two years, the box office in India has witnessed a significant rise in 2022 as the collection in the first 5 months has already crossed the 4000 crores gross mark in India.
According to Ormax Media, a media consulting firm, the box office in India has reached the pre-covid level and even further in 2022 so far. Interactive Television (iTV), an Indian cinema advertising company, a part of GroupM India, along with Ormax Media, unveiled the 'India Is Back... At The Theatres' report.
In the first four months, the tentpole titles like "RRR", "KGF Chapter 2", "Vikram", "Beast", and "Bheemla Nayak", along with "Gangubai Kathiawadi", and "The Kashmir Files released which helped the box office to soar exponentially. According to the Ormax Media report, box office numbers reached a whopping INR 4,002 cr within Jan-April 2022, the best–ever performance post covid.
It was also the first time that the monthly average box office stands at more than INR 1,000 crores. These milestones have been achieved despite the impact of the third wave and 18% of cinemas still being closed since 2019. The collection largely got a boost from "KGF Chapter 2" and "RRR" with both scored approx. 1000 cr and 900 cr, respectively.
While the first five months have been excellent for the Indian exhibition sector, the rest of the year is looking even more promising. With films like "Samrat Prithviraj", "Laal Singh Chaddha", "Brahmastra", "Vikram Vedha", and "Ram Setu", among others to release going forward, Ormax Media has estimated that the box office in 2022 could reach 12515 crores, which will be the biggest for Indian cinema to date.
Speaking on the report, Shailesh Kapoor, Founder and CEO, Ormax Media said, "Over the last two years, when cinemas were shut due to the pandemic, many analysts were quick to write an obituary of the theatrical medium. The first four months of 2022 have proven how far removed from reality that analysis was. The theatrical medium has not only bounced back but emerged as stronger than it has been in decades. 2022 will be the biggest box office year till date, and by a good margin too".
It is to be noted that Hindi has contributed 38% to the total collection so far, and almost 60% of this share comes from Hindi dubbed versions of South Indian films, primarily K.G.F: Chapter 2 and RRR, as per Ormax report.
Stay tuned...
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