Ram Setu Opening Day Early Estimates
Mumbai, October 25 - The huge Diwali release of the day, "Ram Setu" starring one of the biggest stars of the Industry Akshay Kumar has been released in theaters. The film has seen a release of over 3000 screens despite clashing with a big film like "Thank God".
The trailer of Ram Setu was received well by the audience. Post-Diwali day is the biggest day for the box office and this day pushes the film by around a 25-30% margin but that is only for huge event films. Ram Setu is not an event film like Sooryavanshi so the holiday won't benefit the film much though the excitement among the fans was there to see.
The film has fetched a poor advance booking and the advance did not suggest that "Ram Setu" will even touch the 10cr mark but since post-Diwali day is the biggest day for the box office, the walk-ins are bigger than any other day and that enabled the film to score a decent opening day.
The early estimate collections suggest approx. 15 crores net box office mark which is fine for a film like Ram Setu on any other day except for post-Diwali day. A collection of around 18-20cr would have been a good start. The film opens with a 15-20% audience in the morning and that was a killer for Ram Setu.
The opening day came on the strength of a huge holiday and the film should collect well over the next few days to put in a respectable first-weekend number. The stronghold circuits of Akshay Kumar which are basically the mass markets put a strong collections afternoon onwards which is a positive sign for the film.
Stay tuned...
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