South Indian Titans Set Up Big Box Office Clashes On Pongal/Sankranthi 2023
Chennai, October 13 - Two of the biggest stars of Tamil cinema, Thalapathy Vijay and Ajith Kumar are shooting for their next films, titled Varisu, and Thunivu, respectively. The shooting of both films is in the last leg as they are getting ready for release in 2023.
Thalapathy Vijay's "Varisu", which is directed by Vamshi Paidipally, is a Tamil-Telugu bilingual movie and it has already been announced to release on Pongal 2023, mostly on January 12. And now, the latest news is that the makers of "Thunivu" are also eyeing the Pongal release, mostly on January 13.
"Thunivu" is directed by H. Vinoth and produced by Boney Kapoor in association with Zee Studios. Pongal has always lured Indian filmmakers, especially South filmmakers, to release their films in theaters and make the most out of it. This year, except for Nagarajuna's "Bangarraju", no other big films were released in theaters due to the 3rd covid-19 wave, but the 2023 Pongal festival will not have to face such things.
Apart from the mega box office clash between Tamil superstars, the Telugu superstars are also coming with their films on Sankranthi. One of the biggest Indian films of 2023, Adipurush, starring Prabhas was long back confirmed to hit big screens on January 12, 2023, in multiple languages apart from original Hindi and Telugu.
"Adpurush" is the only Pan-Indian film, releasing on Sankranthi 2023 occasion. The aforementioned two Tamil tentpoles will affect the "Adipurush" biz in Tamil Nadu but the biggest competition for the movie will be megastar Chiranjeevi's yet-untitled action thriller film that is also looking for the same release time.
Thalapathy Vijay's "Varisu" is more of a Tamil movie but having Telugu producer attached to it in the form of Dil Raju, who has a very good reputation among exibitors, the movie will surely dent chances of "Adipurush" and "Mega 154". It is going to be a tough taks for the makers to plan a sutable release of their films across Tamil Nadu and Telugu states, which is already looking a tricky situation to be in.
As of now, all four aforementioned films are releasing on Pongal/Sankranthi 2023, and it will be intresting to see if the make some changes to avoid a potential dent to their film's business.
Stay tuned...
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