Bollywood
Alpha 2nd Weekend Box Office: Reaches the 50 Crore Net Mark Late as the Spy-Thriller Continues to Underperform
BY SACNILK
The latest entry in the YRF Spy Universe, Alpha, has concluded its second weekend with numbers that suggest an uphill battle for the big-budget project. Featuring Alia Bhatt and Sharvari in lead roles, the action-thriller has struggled to generate the kind of footfalls expected from a film of this scale. Although the movie officially crossed the 50 Crore net mark on its second Saturday, the collection remains significantly low when compared to the reported production cost of 100 to 130 Crore. With the trend remaining stagnant even on Sunday, the film is clearly underperforming and faces a difficult road ahead. Looking at the India net collections, the second weekend started with a dip on Friday, which is expected for most releases. Day 8 brought in ₹1.65 Crore, representing a 34 percent drop from the previous day's earnings. However, the film bounced back on Saturday with a 36.4 percent growth, collecting ₹2.25 Crore and pushing the total net past the 50 Crore mark. Interestingly, Sunday collections held completely flat at ₹2.25 Crore despite running on slightly fewer shows. This brings the total India net collection to ₹53.60 Crore and the India gross to ₹63.91 Crore after ten days of its theatrical run. (adsbygoogle = window.adsbygoogle || []).push({}) Alpha - India Box Office Breakdown (2nd Weekend)DayGross CollectionNet CollectionShowsOccupancyDay 8 (2nd Friday)₹1.96 Cr₹1.65 Cr4,83112.9%Day 9 (2nd Saturday)₹2.70 Cr₹2.25 Cr2,88322.2%Day 10 (2nd Sunday)₹2.70 Cr₹2.25 Cr2,73327.9%Total 10 Days₹63.91 Cr₹53.60 Cr-- The ticket sales data on BookMyShow shows a modest increase during the weekend period. The film sold approximately 22,700 tickets on its second Friday, which rose to about 34,800 tickets on Saturday. Sunday saw a slight dip from the Saturday peak, with roughly 30,600 tickets booked. Overall, the film has managed to sell about 9.24 Lakh tickets on the platform so far. In the national multiplex chains including PVR, INOX, and Cinepolis, the cumulative sales for the second weekend reached over 25,000 tickets. Sunday was the strongest day for these chains, accounting for about 12,000 of those tickets across approximately 1,400 shows. This resulted in a Sunday gross of roughly ₹42 Lakh from these specific circuits. Within the national chains on Sunday, PVR contributed the most with about 6,100 tickets sold and a gross of ₹24 Lakh, while INOX and Cinepolis followed with approximately 4,000 and 1,900 tickets respectively. (adsbygoogle = window.adsbygoogle || []).push({}) Analyzing the occupancy for the second Sunday reveals a logical trend across the day. The morning shows for the Hindi 2D version started slow at 8.00 percent, but the numbers improved significantly as the day progressed. Afternoon shows recorded 32.23 percent occupancy, which peaked in the evening at 36.85 percent before concluding the night at 27.54 percent. The overall India occupancy for the tenth day stood at 27.85 percent. This follows a steady growth from Friday's 12.89 percent and Saturday's 22.18 percent overall occupancy. Regionally, the film saw its best engagement in markets like Pune and Ahmedabad on Sunday. Pune recorded an impressive 28.0 percent overall occupancy across 100 shows, with afternoon screenings hitting 41.0 percent. Ahmedabad followed with 24.5 percent occupancy over 154 shows. Other key regions like Bengaluru and Mumbai held steady at 24.0 percent and 22.0 percent occupancy respectively. The National Capital Region (NCR) ran the highest number of shows at 356, maintaining an overall occupancy of 21.8 percent. Surat also contributed with 16.3 percent occupancy across 106 shows. (adsbygoogle = window.adsbygoogle || []).push({}) The international market is also contributing to the film's steady climb. In North America, the film is finding an audience among the diaspora. According to data from Venky Box Office, Alpha earned 22,000 dollars (approximately ₹18 Lakh) on Friday and 24,000 dollars (approximately ₹20 Lakh) on Saturday. This brings its cumulative North American total to 880,000 dollars (approximately ₹7.30 Crore). Overall, the film collected approximately ₹2.95 Crore from overseas markets during the second weekend alone. The total overseas gross now stands at ₹25.50 Crore, pushing the worldwide gross collection to ₹89.41 Crore at the end of ten days. With just about ₹10 Crore more to go, the film is well on its way to hitting the ₹100 Crore worldwide gross mark by the end of its second week.