Digital Media
Ram Charan's Peddi Takes A Soft Start As Five Indian Films Make It Into Netflix's Weekly Ranking Chart
BY SACNILK
Mumbai, July 15 - Netflix has released its latest Global Top 10 Non-English Films rankings, and Indian cinema continues to enjoy a strong presence on the platform. A total of five Indian films found a place in the weekly chart, led by fresh OTT releases and recent theatrical titles. Among them is Ram Charan's Peddi, which made its streaming debut with a relatively modest start despite arriving with considerable buzz following its theatrical release. (adsbygoogle = window.adsbygoogle || []).push({}) According to Netflix's weekly viewership rankings, Peddi garnered 1.9 million views in its first tracking week after premiering on the platform on July 9. It was the 5th most-watched non-English title during July 6-12. The sports drama managed to enter the Global Top 10 Non-English Films chart, but its opening viewership is on the lower side compared to several recent high-profile Indian releases on the streamer. Peddi had an average run at the box office, and its digital debut has followed a similar trajectory, opening without a major surge in viewership. The Hindi version of the film is yet to premiere, and it would have helped it score much better viewership data had it been streamed simultaneously, which is not the case. (adsbygoogle = window.adsbygoogle || []).push({}) Apart from Peddi, four other Indian films also secured places in Netflix's weekly global rankings, including Sunny Deol's direct digital release, Ikka (4.4 million) at 2, Daadi Ki Shaadi (2.1 million) at 4, Pati Patni Aur Woh Do (1.8 million) at 6, and Blast (1.1 million) at 8, underlining the consistent performance of Indian titles across languages on the streaming platform. The latest chart features films from different genres and industries, showcasing the diversity of Indian cinema and its growing appeal among international audiences. Having five Indian films in the same weekly chart is another indication of Netflix's increasing investment in Indian content and its worldwide consumption. Streaming viewership often builds over multiple weeks through positive word of mouth, and the coming weeks will determine whether the Ram Charan starrer can improve its performance. For now, Netflix's latest weekly rankings reaffirm the strong global footprint of Indian cinema, with five homegrown films earning a place among the platform's most-watched non-English titles.