Salman Khan's 'Radhe' Falls Flat Despite Record Viewership On The First Day
Mumbai, May 18, 2021: Salman Khan starrer Radhe: Your Most Wanted Bhai was released on May 13 on multiple digital platforms via pay-per-view model owing to the covid-19 pandemic. It was a move, many expected, will bring the change of releasing movies going forward. ## However, since the pay-per-view model is completely new to the Indian audience, especially for the masses, people are wondering whether this move did benefit ZeePlex, which is the primary partner of Radhe. According to data shared by Zee, Radhe gained a massive number of views, around 4.2 million or approx Rs. 105 crores, on day 1. ## However, trade analysts believe that the pay-per-view model is impractical, given rampant piracy. According to Shailesh Kapoor of Ormax Media, which specializes in media research and tracking, a "Radhe" like the film is expected to get at least 30 million lifetime views, which is looking unlikely in this case. He also said that the pay-per-view model is premature in India to give a try. ## "Our estimates suggest that about eight to 10 million have viewed the film, with four million having watched it on the first day. But to gauge whether the pay-per-view model is sustainable, using Radhe as an example, is premature. The film hasn't been appreciated. One would expect a film like this to get 30 million lifetime views. Laxmmi got about 20 million views. But that movie had the benefit of being on Disney+Hotstar, whose viewership is four times that of any other platform", Shailesh Kapoor, according to mid-day. ## It is not necessary to say that piracy has been a big issue in India. Most of the films get leaked on pirated sites which does affect the lifetime views of a film. However, according to trade anylists, Radhe may have affected by piracy, this Salman Khan starrer has helped Zee platforms to add more new subscribers, which was the main goal for them. ## Meanwhile, Salman Khan and Zee Studios have taken note of piracy and warned people to avoid watching Radhe via pirated sites. Zee Entertainment Enterprises Ltd filed an official complaint at the Cyber Cell pertaining to the film's piracy. ## Stay tuned...
